Product Description

In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to do fresh and exciting work. If you have a passion for what you want to do and the drive to make it happen, there is a tribe of fellow employees, or customers, or investors, or readers, just waiting for you to connect them with each other and lead them where they want to go.

Product Details

• Amazon Sales Rank: #3180 in Books
• Published on: 2008-11-06
• Original language: English
• Binding: Paperback
• 160 pages

About the Author
Seth Godin is a best-selling author and was named by Forbes.com one of the top 5 web celebs in the business world. He holds an MBA from Stanford University, and has been called 'the Ultimate Entrepreneur for the Information Age' by Business Week magazine.

Customer Reviews

By far, the best book I have read this year!
If you want to change the world, or change your bit of it, this is the book for you!

Seth Godin focuses on the role that LEADERSHIP plays in change and makes some powerful observations about the difference between MANAGEMENT and LEADERSHIP. Management is about maintaining stability, about perpetuating the status quo, it is about ensuring that things are done the same way that they have always been done. It is about avoiding change. For managers, change equals risk. Leadership, on the other hand, is about creating change that people can believe in. Leadership doesn't avoid change, it thrives on it. For leaders, change equals opportunity.

The book is incredibly well written. It feels as if every page has been handcrafted. Some many find the lack of chapters disconcerting. For me, it just helped the whole flow of the book. Ironically, it almost reads as a set of blog entries (no surprise for anyone that has read "Small is the new Big" or Seth's blog). I find it amusing that many said that the online world would kill off traditional publishing. Well, here is an example of the online world inspiring traditional publishing!

It is very easy to read. I read it in a couple of sittings and the only thing that slowed me down was the fact I made so many notes in it! I highly recommend it. If you are interested in leadership, then you MUST read this book. You will not be disappointed.

I wish I could think and write like Seth Godin. However, I suspect the only thing we have in common is our initials! Great book. Inspiring reading. Thank you, Seth.

Seemed a bit light on content...
I feel the whole book could basically be summed up as: "People need leaders. You're a leader. Go lead." Sure, there's a few other interesting ideas here and there, but it felt like there was too much filler and not enough revelations. Sorry Seth.

All-Inclusive Invitation to Lead Combined with Rants about What Not to Do

This book's theme is unconventional leadership, taking a cause or idea and gathering support without a firm institutional foundation by finding like-minded individuals and connecting them. If that's a new idea to you, you will find the book to be flattering in its encouragement and motivational in its tone. If you are an unconventional leader already or know a lot about how to do this, you will search in vain for anything new in Tribes.

The book's substance is rather thin beyond the few examples and rants.

Here it is:

People are turned into a tribe by "a shared interest" and "a way to communicate" ("leader to tribe, tribe to leader, tribe member to tribe member, and tribe member to outsider"). A leader increases effectiveness for the people by"

"transforming the shared interest into a passionate goal and desire for change;
"providing tools to allow members to tighten their communications; and
"leveraging the tribe to allow it to grow and gain new members."

As you can see, he's describing the way causes, nonprofits, political pressure groups, and save the world organizations operate.

Some will be offended by the rants. For example, he takes off rather hard on all religions while being all in favor of faith that you can accomplish whatever you want. There's no real basis for his position other than generalities about how no religions ever favor any changes. Well, if that were the case, there would still be rampant slavery in many nations. It was religious organizations that led the antislavery movement from the beginning.

Mr. Godin is very well informed about things that happened recently on the Internet (or in his own life), but he doesn't seem to have a broader understanding of leadership or change leadership. If either subject interests you, I suggest that you read better informed authors like John Kotter (Leading Change, The Heart of Change: Real-Life Stories of How People Change Their Organizations, and A Sense of Urgency), John Maxwell (The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You, and Developing the Leader Within You), and Peter Drucker (Innovation and Entrepreneurship).

I found his commentary that getting ideas is unimportant to be particularly unhelpful. He feels that leadership is all about passion and communication. But with the wrong ideas, you can be passionate about communicating harmful changes.

Ultimately, this is a book that will be enjoyed by those who cannot stop admiring themselves enough. Mr. Godin will encourage them to take actions so they can admire themselves even more. Whatever happened to servant leadership?

Seth Godin fans can't seem to get enough exhortations and rants directing them to be bigger, bolder, and more assertive than ever before about anything that occurs to them. I suppose I should review these books by comparing them to what New Age gurus suggest rather than serious books about accomplishing useful things.

I was intrigued to see that Mr. Godin addressed those who give his books critical reviews by noting that he's pleased that anyone takes the books seriously. Perhaps they aren't meant to be taken seriously. My mistake.