Product Description

This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each stage of the strategic process and focuses on how more effective decisions can be made with the marketing environment. Strategic Marketing Decisions in global markets meets the needs of marketing students and practitioners in an up-to-date and innovative manner. It recognises the increasing time pressures of both students and managers and so strives to maintain the readability and clarity through a straightforward and logical structure that will enable them to apply their learning to the tasks ahead.

Product Details

• Amazon Sales Rank: #158197 in Books
• Published on: 2004-09-02
• Original language: English
• Binding: Paperback
• 342 pages

Customer Reviews

gOOD
IMO its a good book, the CIM study guides seems mostly derived from this book and therefore not worth getting in addition, this is a great study guide if you are doing your post grad diploma.