Product Description

The focus of this text is on strategic marketing decision making in a global context. To achieve sustainable growth in markets that are becoming increasingly global or to merely survive in domestic markets that are increasingly attacked by international players, it is essential for organisations to understand the complexity and diversity of international marketing and for their managers to develop the skills, aptitudes and knowledge that are necessary in order to complete effectively.

Product Details

• Amazon Sales Rank: #50363 in Books
• Published on: 2004-09-02
• Original language: English
• Binding: Paperback

Customer Reviews

gOOD
IMO its a good book, the CIM study guides seems mostly derived from this book and therefore not worth getting in addition, this is a great study guide if you are doing your post grad diploma.