 | Positioning: The Battle for Your Mind by Al Ries
Buy new: £4.98 / Used from: £1.97 asks the question "what position do you already have?" in a noisy marketplace and over-communicated society. May help a church to focus message.
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 | Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Buy new: £5.49 / Used from: £3.36 Seth Godin is one of the guru's of marketing. This takes its theme from the title. If you are driving along and see lots of cows, they become boring, but a purple cow... now that would be interesting
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 | Meatball Sundae by Seth Godin
Buy new: £9.54 / Used from: £4.70 Meatball Sundae is one of the best accounts of the impact of social media on marketing listing 14 trends. May help with communication
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 | Zag: The Number One Strategy of High-performance Brands by Marty Neumeier
Buy new: £9.78 / Used from: £9.09 When everybody Zigs, Zag- radical differentiation.
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 | The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview by Marty Neumeier
Buy new: £8.29 / Used from: £7.98 Looks at the importance of branding:differentiate, collaborate, innovate, validate, cultivate. These can be transferred to the church
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