Product Description

If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This work looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

Product Details

• Amazon Sales Rank: #16255 in Books
• Published on: 2006-03-02
• Original language: English
• Number of items: 1
• Dimensions: .52 pounds
• Binding: Paperback
• 144 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

About the Author

'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & Saatchi

Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK's most successful advertising campaigns - British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies. He has a weekly column in the Independent and recently opened a photographic gallery in his hometown, Petworth.