Product Description

Here is a systematically presented course on everything anyone needs to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, The Advertising Concept Book can help anyone produce better advertising.

Product Details

• Amazon Sales Rank: #12720 in Books
• Published on: 2008-08-04
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

Tony Cullingham, Course Director, The Watford Creative Advertising Course
'Enormously encouraging, practical and entertaining. If this book could stand in front of a class and talk, I'd be out of a job'

Creative Review
'Invaluable advice'

From the Publisher
An essential guide for students and professionals in advertising, communication, marketing and allied fields.

Customer Reviews

How to make a great modern advertising! Then push it further!
I'm a junior art director doing the rounds with my book in the North and South of England. I have read many advertising books, and I have to say this one is a breath of fresh air. It is the first one that really addresses the modern issues of advertising.

Why this book is brilliant; It is like reading the "creative advertising" book by Mario Pricken but 10 times better because it tells you how to make campaigns and not "one-shot" ads. It deconstructs adverts as recent as Apples "I'm A Mac, I'm a PC" and Fallon's great Skoda work.
It also has loads of useful advice which I could spend all day talking about. (but I won't spoil it)

I cannot recommend this book enough to any young creative team who feels lost after graduating. Agencies will tell you many different things but this book finds the middle ground and will help you find the right path quicker. My only complaint is that this book didn't come out sooner.

Probably the best book since Hey Whipple Squeeze This.
Well done Pete Barry!

It's all here.
The Advertising Concept Book: Think Now, Design Later I wish Pete Barry had written this book eight years ago when I started teaching advertising creativity. On the other hand, I'm madly jealous that he's gone and done it before I got round to it. Buy this book and you won't need to go to college or university. As good as attending the Miami Adschool. Reproducing all example ads as pencil drawing is genius - it proves that the great ideas do not date - it's content not style that matters.

Advertising School
A nice and educative book on advertising. Adverditising is a field where no formula works, but the book is great - especially for newbes to have an overall understanding and approach - in the beginning. For seniors, it might be nice to be back-to-school and revisit some theoratical learnings and for a re-freshment.