Product Description

"Public companies are everywhere, and they surround you from morning to night. . . . Nearly everything you eat, wear, read, listen to, ride in, lie on, or gargle with is made by one. Perfume to penknives, hot tubs to hot dogs, nuts to nail polish are made by businesses that you can own." ––from the Introduction.

McDonald′s, The Gap, Circuit City, Gillette, CBS, and thousands more . . . anybody can own part of big and small companies. As companies grow and prosper, you can too. Whenever burgers are eaten, sweaters are purchased, batteries are used, and faces are shaved, you′ve got a piece of the action. From Alexander Hamilton to Warren Buffett, people have been making big money by investing in the corporations and institutions around them.

Mutual–fund superstar Peter Lynch and author John Rothchild explain what′s not normally taught in high school ––how the stock market helps you and how it helps the country. By understanding how and why the stock market works when you buy a share of a company or purchase a mutual fund, you can make informed ––and profitable ––decisions. Whether you′re saving for college, a house, a trip, or retirement, there is no better method to secure a sound financial future than to invest. Young or old, there is no better time to start investing than now.

"Investing is fun. It′s interesting.

It can put you on the road to prosperity for the rest of your life. . . ."

Learn to Earn gives you the expert guidance you need to make the right start. Lynch and Rothchild cover the gamut on investment fundamentals and principles, from choosing stocks, to picking a broker, to reading an annual report. Learn to Earn reveals how to decipher the stock pages and how to evaluate the pros and cons of the five basic investment vehicles ––savings accounts, collectibles, houses or apartments, stocks, and bonds. Yet, there is much more to investing than just the principles, and there is much more to Learn to Earn than just the fundamentals. Opportunity comes in many forms, from many sources, with many histories. Brimming with stories and parables, Lynch and Rothchild also explain:
∗ Why the world as we know it would collapse without investors . . .
∗ How capitalism, from the time of the American Revolution on, has shaped the past, and how that affects us today . . .
∗ How Coke, Campbell′s Soup, Ben & Jerry′s, Microsoft, and other big companies got started, who gets rich from them, and how they got that way . . .
∗ How to know the real story behind the price of a stock

Product Details

• Amazon Sales Rank: #241057 in Books
• Published on: 1997-04-07
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 272 pages

From the Back Cover
"Public companies are everywhere, and they surround you from morning to night. . . . Nearly everything you eat, wear, read, listen to, ride in, lie on, or gargle with is made by one. Perfume to penknives, hot tubs to hot dogs, nuts to nail polish are made by businesses that you can own." —from the Introduction.

McDonald′s, The Gap, Circuit City, Gillette, CBS, and thousands more . . . anybody can own part of big and small companies. As companies grow and prosper, you can too. Whenever burgers are eaten, sweaters are purchased, batteries are used, and faces are shaved, you′ve got a piece of the action. From Alexander Hamilton to Warren Buffett, people have been making big money by investing in the corporations and institutions around them.

Mutual–fund superstar Peter Lynch and author John Rothchild explain what′s not normally taught in high school —how the stock market helps you and how it helps the country. By understanding how and why the stock market works when you buy a share of a company or purchase a mutual fund, you can make informed —and profitable —decisions. Whether you′re saving for college, a house, a trip, or retirement, there is no better method to secure a sound financial future than to invest. Young or old, there is no better time to start investing than now.

"Investing is fun. It′s interesting.

It can put you on the road to prosperity for the rest of your life. . . ."

Learn to Earn gives you the expert guidance you need to make the right start. Lynch and Rothchild cover the gamut on investment fundamentals and principles, from choosing stocks, to picking a broker, to reading an annual report. Learn to Earn reveals how to decipher the stock pages and how to evaluate the pros and cons of the five basic investment vehicles —savings accounts, collectibles, houses or apartments, stocks, and bonds. Yet, there is much more to investing than just the principles, and there is much more to Learn to Earn than just the fundamentals. Opportunity comes in many forms, from many sources, with many histories. Brimming with stories and parables, Lynch and Rothchild also explain:

• Why the world as we know it would collapse without investors . . .
• How capitalism, from the time of the American Revolution on, has shaped the past, and how that affects us today . . .
• How Coke, Campbell′s Soup, Ben & Jerry′s, Microsoft, and other big companies got started, who gets rich from them, and how they got that way . . .
• How to know the real story behind the price of a stock

About the Author
PETER LYNCH is the former manager of the Fidelity Magellan Fund and the coauthor of the bestsellers One up on Wall Street and Beating the Street, both of which he wrote with John Rothchild.

JOHN ROTHCHILD is a columnist for Fortune magazine and the author of A Fool and His Money.

Customer Reviews

A Good Book For Young Potential Investors.
This book is clearly geared towards young readers, not adults who are looking at investing seriously for the first time.

If your teenaged child is open to it, why not do precisely what this book suggests -- the two of you could join an investment club and learn about investing together. You could buy stock as custodian for your child each time the club meets. If you attend the meetings together it will rapidly teach your child the wisdom of saving and investing.

This book is marginally useful for adults. I bought 2 copies with the intention of giving one to my elder daughter and learning a bit about investing myself from the second. My 401K plan is doing so well I would like to start investing on my own.

There is too much history for adults looking to start investing. It ought to be replaced with more how-to advice -- such as how to read a balance sheet. There is an appendix chapter on this, but it could be greatly expanded.

The book could use updating on internet resources of use to investors. For example, I'd like to find software that will help me manage and track stock picks as I begin the training part which is so important to successful investing. Andrew Tobias' Managing Your Money used to have an excellent stock portfolio manager. I'd love to see something like this again which can automatically update portfolios with closing prices. I'm sure there is software out there -- but the book doesn't point out good software titles!

In short, this 5-year old book is a useful introduction geared for young readers. Adults already interested in investing can check it for useful advice. It badly needs updating to reflect investing now in the last year of the decade. Perhaps revisions could be posted to the web in addition to selling a revised print version.

Best Beginner Investment book.
I rarely write reviews but this book was the best Introductory investment book that I've ever read!! And trust me I've read a few!! I learned so much about the American Economy and financial history to go along w/ Investment basics. 2 Thumbs Up!!

Great book for anyone entering the world
Peter Lynch obviously recognizes the fact that it is important to have money to survive in this world, and he helps keep people from wasting their money. I love the most basic principles of how money should be saved to grow over time. It's such a basic idea, yet so many people have not grasped it. The history of capitalism is interesting, but can get boring if you're not really a history person, and he makes some odd assumptions about things like home ownership and the theories of Karl Marx. But it's a great book especially for teens like me just getting started with money management. If only all of my friends were so enlightened.