Product Description

There are two sides to everything, except the stock market. In the stock market there is only one side––the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know–how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O′Neil offers you the information needed to pursue an effective short selling strategy, and shows you––with detailed, annotated charts––how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

Product Details

• Amazon Sales Rank: #142423 in Books
• Published on: 2005-01-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 208 pages

From the Back Cover
There are two sides to everything, except the stock market. In the stock market there is only one side—the right side. In certain market conditions, selling short can put you on the right side, but it takes real knowledge and market know–how as well as a lot of courage to assume a short position.

The mechanics of short selling are relatively simple, yet virtually no one, including most professionals, knows how to sell short correctly. In How to Make Money Selling Stocks Short, William J. O′Neil offers you the information needed to pursue an effective short selling strategy, and shows you—with detailed, annotated charts—how to make the moves that will ultimately take you in the right direction.

From learning how to set price limits to timing your short sales, the simple and timeless advice found within these pages will keep you focused on the task at hand and let you trade with the utmost confidence.

About the Author
WILLIAM J. O′NEIL has distinguished himself as a champion of the individual investor by providing them with innovative, sound, and effective tools and methods necessary for investment success. His investment books, including the bestselling How to Make Money in Stocks and The Successful Investor, outline in detail the CAN SLIM investment research tools that enabled Mr. O′Neil to buy his own seat on the New York Stock Exchange in 1963 and start his own institutional investment firm, William O′Neil + Co., Incorporated, which today services over 500 institutional investment organizations. The publication he designed and created in 1984, Investor′s Business Daily, brings sophisticated stock market data to the investing masses on a daily basis, and its Web site, investors.com, informs and educates individual investors on the basic principles of sound investing.

GIL MORALES, a 1981 graduate of Stanford University, began his career in the industry as a stockbroker with Merrill Lynch in 1991. He later moved to PaineWebber in 1994 where he quickly became one of that firm′s top producers, and was recruited to join William O′Neil + Co., Inc. in 1997 by William J. O′Neil himself. He currently serves as Vice President and Chief Market Strategist at William O′Neil + Co., Inc. where he also functions as an internal portfolio manager responsible for managing a portion of the firm′s equity assets.

Customer Reviews

It may seem simple but have enough infomation for short sell
I am big a fan of O'Neil and his news paper IBD and investors.com.
Before I read this book, I often saw the sotcks as buy candidates that acutully was sell sign or even short.
Dispite my short stock experience, I strongly believe in O'Neil's can-slim, which is not eaay to follow, in fact it is totally against the human nature,but it works. as I trade more, i am getting more confidence and trust in his book and ideas.

As I said on the title, it is a very small and simple book with a lot of charts. but it is very enough to start to sell stock short.
In addition, it good time to read and study about making money in bear market while in the bull market,
Good Luck

If you do not understand short selling, get this book
The author gives readers solid information about how to sell stocks short. Most individual investors rarely understand shorting, but some professionals are proficient at it. During the 2008 bear market, some of them made a tremendous amount of money. Many people probably heard terms such as the "Uptick" rule that has been debated among politicians. I have read several books on shorting, but this one explains the "Uptick" rule the best.

The reader provides pretty much all the information during the first 43 pages. The rest of the book is dedicated to case studies of companies that have been great short selling successes in market history. I highly recommend this book to readers interested in short selling.

- Mariusz Skonieczny, author of Why Are We So Clueless about the Stock Market? Learn how to invest your money, how to pick stocks, and how to make money in the stock market