Product Details

• Amazon Sales Rank: #8550 in Books
• Published on: 1998-12-31
• Number of items: 1
• Binding: Paperback
• 368 pages

Amazon.co.uk Review
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.

Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise and explains the company's core values, such as "Winning at the expense of employees is not victory at all." --Theda Ross

Synopsis
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

Customer Reviews

most interesting
An inspirational read, describing how Schultz pursues his dreams whilst adhering to the values on which the company was founded. The reader learns of his reactions to problems and how he has benefited from these situations. Schultz' ambitious nature and his sensible approach to staff management have helped to create the success that is Starbucks.

I enjoyed reading the book, as a coffee lover (some may argue addict) with a fondness for Starbucks coffee, and from the point of view of learning about Schultz' management strategies.

Motivational and uplifting as this book may be, I felt at times that it was analogous to the celebrated Frappuccino - refreshing and sweet, but sickening in large quantities.

Inspirational...
If you want marketing tips then this isn't a that relevant but buy it anyway. If you are running a business or are an aspiring entrepreneur then this is a must read. I was captivated with every page, i coulcn't put it down. Genuinely inspiring and motivating. My career has come on in leaps and bounds and i have to attribute a lot of my success to Howard Schultz. Another entertaining read is the book written by Ben & Jerry.

Fantastic Read
What a surprisingly inspiring and great story. Not being a huge fan of Starbucks, I bought this book with a number of others, just after starting my own small company. After reading a few pages I was drawn into the obvious passion this man has for his brand and the ethics he applies to his business, not to mention the determination to succeed. After I finished reading, I immediately bought a copy for my father who agreed that this is not just a great story but a great read too. I recommend this book to anyone who would like to hear of a commitment and passion I think will inspire others to apply some of Howard's lessons to their own business. Needles to say I'm drinking Starbucks every day...