Product Description

This is the first strategy book on developing organization-wide, online learning. Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning. It isn't just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It's no longer a question of whether organizations will one day implement online learning, but whether they will do it well.Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. "E-Learning" is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy. Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality.Written for professionals responsible for leading the revolution in workplace learning, "E-Learning" takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses: requirements for building a viable e-learning strategy; how e-learning will change the nature of training organizations; knowledge management; and, other new forms of e-learning. "E-Learning" explains the basic principles of a comprehensive Web-based learning strategy - how to link your organization's Web sites, Web-based training, courseware, and all the other components of online learning.With an underlying focus on the "why" - and not just the "how" - Rosenberg provides a roadmap for growing and sustaining an e-learning culture that's based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, "E-Learning" offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework. Unlike other technology-focused guides to Web-based training, "E-Learning" is the first book that tackles the overarching strategic issues - problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management."The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." - John Chambers, CEO, Cisco Systems. 'Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway' - Elliott Masie, President, The MASIE Center. 'If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time' - John W. Cone, Vice President, Dell Learning, Dell Computer Corporation.'Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!' - Gloria Gery, Consultant in Performance Support and Learning. 'Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates' - Pat Kelly, Vice President, People Development, AT&T Wireless Services.

Product Details

• Amazon Sales Rank: #63934 in Books
• Published on: 2000-12-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 344 pages

From the Back Cover
The first strategy book on developing organization-wide, online learning

Learn what companies like AT&T, Cisco Systems, Dell Computer, IBM, Lucent Technologies, Merrill Lynch, Prudential, and U S West and others have accomplished with e-learning

It isn’t just the promise of impressive technology that is driving people to e-learning. Businesses need to get rapidly changing information to large numbers of people faster than ever. They need to lower the overall costs of creating a workforce that performs faster and better than the competition, and they need to do this around the clock. It’s no longer a question of whether organizations will one day implement online learning, but whether they will do it well.

Most organizations that need to train their employees are experimenting with some form of Web-delivered learning. But most organizations have focused on the technological challenges, buying the right software, getting enough bandwidth allocated for Web-based training, designing courseware, etc. These are important first steps but the larger strategic issues remain unsolved: how to make e-learning part of the daily work culture, and fully implement its power. E-Learning is the first book in this exciting new field that addresses not just the technological challenges of Web-based training and knowledge management, but how to develop a comprehensive organization-wide learning strategy.

Author Marc Rosenberg discusses the technological issues but more importantly, assesses the dramatic strategic, organizational, and political issues involved in the process of making e-learning a reality. Written for professionals responsible for leading the revolution in workplace learning, E-Learning takes a broad, strategic perspective on corporate learning. This wake-up call for executives everywhere discusses:
*Requirements for building a viable e-learning strategy
*How e-learning will change the nature of training organizations
*Knowledge management and other new forms of e-learning

E-Learning explains the basic principles of a comprehensive Web-based learning strategy—how to link your organization’s Web sites, Web-based training, courseware, and all the other components of online learning. With an underlying focus on the "why"—and not just the "how"— Rosenberg provides a roadmap for growing and sustaining an e-learning culture that’s based on twenty years of observations, best (and worst) practices, and conversations with leaders in the learning technology fields. Divided into three parts, E-Learning offers an essential balance between building great e-learning (design and technology issues) and implementing it (acceptance and support issues). Within each chapter, examples illustrate many key components of an effective e-learning framework.

Unlike other technology-focused guides to Web-based training, E-Learning is the first book that tackles the overarching strategic issues—problems facing any organization experimenting with the tremendous promise of Web-based learning and knowledge management.

"The biggest growth in the Internet, and the area that will prove to be one of the biggest agents of change, will be in e-learning." —John Chambers, CEO, Cisco Systems

"Marc Rosenberg is one of the key thinkers in the ever-changing world of learning and technology. This book offers a pragmatic and powerful set of resources for any organization walking the sometimes slippery e-learning pathway."—Elliott Masie, President, The MASIE Center

"If there is any reason to fear e-learning, it's that we will fail to understand why we are doing it. This book combines the right amount of reflection on why with a heavy dose of sound advice about how to. It has a lot in common with it's subject. It's just what we need, just in time." —John W. Cone, Vice President, Dell Learning Dell Computer Corporation

"Marc Rosenberg has nailed it. He surfaces the issues, realistically describes alternatives and operationalizes what a true e-learning strategy is. Good cases. Good ideas. Good writing. You need this book!" —Gloria Gery, Consultant in Performance Support and Learning

"Dr. Rosenberg's vision, coupled with the useful advice peppered throughout his book, will guide corporate leaders of learning as we strive to harness the power of e-learning for the benefit of our people and our businesses. I intend to share the book widely with my business colleagues and professional associates." —Pat Kelly, Vice President, People Development, AT&T Wireless Services

About the Author
Marc J. Rosenberg is an independent consultant specializing in knowledge management, e-learning strategy, and the reinvention of training. Prior to this, he was a senior direction and kowledge management field leader for consulting firm DiamondCluster International. A popular presenter with over two decades of experience in the field, Dr. Rosenberg is also a former president of the International Society for Performance Improvement. He lives in Hillsborough, NJ.

Customer Reviews

An admirable attempt
By virtue of the fact that this a book on e-learning with 'strategy' in the title, it's a publication that's ground-breaking in its own right. Marc Rosenberg should be congratulated not only on attempting to address this neglected discipline of e-learning, but also on his openess in describing the pitfalls of corporate e-learning many of which reside in the inertia of professional trainers to act as agents of change. However, to quote a phrase that crops-up time and time again in the text, "it's not enough". An insight it may be, but detailed description of end to end e-learning strategies...well I am afraid not. The operational strategy of turning vision into implementation for long term success is not covered in this book. The sleave-description that says this book focuses on the 'why' rather than the 'how' is exactly the source of frustration. The two should go together for a complete solution. The reader is left high and dry as to what needs to be done to turn the strategies into processes and processes into programe and project success. Implementation is not a word to be found here. In addition, it's a complete mystery to me why authors like Mr. Rosenberg, in the field of CBT, e-learning and corporate training should choose to style these important publications as 'guru prose' ( a sort of informal verbose insightful 'chat' at best and at worst a series of back-to-back after dinner speeches with cheesy quotations from other gurus..) rather than authoring industry-strength reference books to be regularly consulted. Despite the strategy focus, the book is starved of any type of visual representation which really helps to contextualise the narrative into a strategy or process flow. Have you ever heard of a book omn strategy without a flow chart ? There are no end of chapter summaries and no concise introductions. Referemces are given at the end of the book instead of at the end of each chapter. All in All 10 out 10 for attempt, but..oh dear.. much less for the end result

Excellent conceptual, yet practical information
This book covers the concept of online learning and the thoughts behind it from a managerial point of view. Stimulating ideas and practical ideas will help you put e-learningn in the right perspective for your organisation. Case studies add to the practicality. I have never read a book, which was so easy to read and interesting from first to last page.

e learning in the Real World
e learning is terrific when it's done well. But just like a like a new CRM or ERP system, it needs cross-departmental planning, sensitive communications, realistic objectives, great content, measurement, the right IT infrastructure and, of course, solid top level sponsorship.

Rosenberg covers all this. He discusses the associated business factors with confidence and clarity. e learning is still largely a technology driven industry and so when he describes the organisational and individual learning issues with equal emphasis you quickly realise he's been "around the block". You will find plenty of company references, some going back many years, to underline the key points.

There is plenty you could incorporate in to a board level presentation on how to increase the return on investment in new training. Anyone thinking about introducing 'e learning' in to their organisation - in whatever form - will save time and potential embarrassment by reading this book first. More so if they are picking up the reins or pieces from a previous project!

Rosenberg's style isn't too flashy. The pace, layout and style may be a bit dry for some people. But perhaps this just underlines the fact that there are very few sustainable quick fixes in this field, despite what some vendors might say.