Product Description

The second edition of this bestselling book, 'Return on Investment in Training and Performance Improvement Programs,' guides you through a proven, results-based approach to calculating the Return on Investment in training and performance improvement programs.


Jack Phillips has composed user-friendly ROI calculations, plus:
*ten post-program data collection methods
*ten strategies for determining the amount of improvement that is directly linked to training programs
*ten techniques for converting both hard and soft data to monetary values

'Return on Investment in Training and Performance Improvement Programs, Second Edition' continues as a primary reference for learning how to utilize ROI to show the contribution of training, education, learning systems, performance improvement, and change initiatives throughout organizations.

The book also details implementation issues, provides worksheets, and pinpoints non-monetary program benefits. A case study takes the reader through the ROI process step-by-step.

* Applies the well-known ROI method to training programs
* Provides you with the tools to identify the key indicators for measurement and how to measure them effectively
* Summarizes in simple language everything practitioners need to do to sell, defend, or expand training initiatives to senior management

Product Details

• Amazon Sales Rank: #434245 in Books
• Published on: 2003-05-22
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 344 pages

Review
"Wow! Jack Phillips has delivered another must-read masterpiece for everyone who is involved in corporate learning. This is essential reading for all who are focused on assessing the value-added contribution of learning in the workplace. It includes brilliantly focused chapters on thoughtful concepts, and how-to approaches for measuring training in the workplace. If you only read one book, this is the one." - Frank J. Anderson, Jr., President, Defense Acquisition University "Return on Investment in Training & Performance Improvement Programs is extremely useful in that it provides a proven approach to measuring and evaluating training & development initiatives. I have found Jack Phillips' ROI methodology invaluable. It provides a framework for conducting impact studies that has enabled my training & development department to quantify the value add of our development initiatives. The book is an easy-to-use reference and comes off of my bookshelf often!" - Lynn Schmidt, Director, Leadership Institute, Nextel Communications "When you think ROI in training and development, you think Jack Phillips. This book represents decades of expertise, and is the de facto standard for anyone trying to calculate ROI in the HRD field today." - Kevin Oakes, CEO & Chairman, Click2learn, Inc. Praise for the previous edition: "The only work today which provides a step-by-step process for conducting meaningful and shatter-proof return on investment analyses." - Toni Hodges, Manager, Measurements, Bell Atlantic Network Services, Inc. "'Return on Investment in Training and Performance Improvement Programs' is an answer to what executives are asking for- sound measurement of return on training investments. Jack Phillips summarizes everything a practitioner needs to know and do." - William C. Byham, President and CEO, Development Dimensions International, Author of 'Zapp! The Lightning of Empowerment' and 'HeroZ!' "In this important new book, Jack Phillips provides a comprehensive and cutting-edge treatment for ROI in training. The book is a 'must' for the library of any Training and Development or Human Performance Improvement practitioner." - William J. Rothwell, Ph.D, Professor, Human Resource Development, Penn State University

Review
"Wow! Jack Phillips has delivered another must-read masterpiece for everyone who is involved in corporate learning. This is essential reading for all who are focused on assessing the value-added contribution of learning in the workplace. It includes brilliantly focused chapters on thoughtful concepts, and how-to approaches for measuring training in the workplace. If you only read one book, this is the one."
- Frank J. Anderson, Jr., President, Defense Acquisition University

"Return on Investment in Training & Performance Improvement Programs is extremely useful in that it provides a proven approach to measuring and evaluating training & development initiatives. I have found Jack Phillips' ROI methodology invaluable. It provides a framework for conducting impact studies that has enabled my training & development department to quantify the value add of our development initiatives. The book is an easy-to-use reference and comes off of my bookshelf often!"
- Lynn Schmidt, Director, Leadership Institute, Nextel Communications

"When you think ROI in training and development, you think Jack Phillips. This book represents decades of expertise, and is the de facto standard for anyone trying to calculate ROI in the HRD field today."
- Kevin Oakes, CEO & Chairman, Click2learn, Inc.


Praise for the previous edition:
"The only work today which provides a step-by-step process for conducting meaningful and shatter-proof return on investment analyses." - Toni Hodges, Manager, Measurements, Bell Atlantic Network Services, Inc.

"'Return on Investment in Training and Performance Improvement Programs' is an answer to what executives are asking for- sound measurement of return on training investments. Jack Phillips summarizes everything a practitioner needs to know and do." - William C. Byham, President and CEO, Development Dimensions International, Author of 'Zapp! The Lightning of Empowerment' and 'HeroZ!'

"In this important new book, Jack Phillips provides a comprehensive and cutting-edge treatment for ROI in training. The book is a 'must' for the library of any Training and Development or Human Performance Improvement practitioner." - William J. Rothwell, Ph.D, Professor, Human Resource Development, Penn State University

About the Author
Jack J. Phillips, PhD, is a world-renowned expert on measurement and evaluation and chair of the ROI Institute, Inc., which provides consulting services, workshops and keynote addresses for Fortune 500 companies and major organizations around the world. He developed the ROI MethodologyT, a revolutionary process that provides bottom-line figures and accountability for all types of training, performance improvement, human resources and technology programs and is used worldwide by corporations, governments and non-profit organizations. His expertise in measurement and evaluation is based on nearly thirty years of corporate experience in five industries. He has served as training and development manager at two Fortune 500 firms, senior HR officer at two firms, president of a regional federal savings bank, and management professor at a major state university.
Phillips is the author or editor of more than 30 books and more than 100 articles.

Customer Reviews

starting at the wrong end
First off, if all you want to do is get some spurious numbers to prove that you deserve your job then this book might be all you need. I read this book as preperation for seeing Philips speak at HRD this year - both book and presentation left me underwhelmed. Basically this is just Kirkpatrick with dollar signs (and I mean dollar signs - the book is very American).

The problem is it puts the cart before the horse - rather than measure the value you have added to the organisation AFTER the event, it is far better to make sure that your training is designed with value-based choices at the outset, based on a proper assessment of where you are starting from and where you want to get to (and why you think your organisation will perform better once it is there). If you still need to justify your job you can then measure the return against what you planned to generate but if you've been making the sort of choices this process will take you towards it will be more than obvious that you're worth your salt. I've made that sound a bit complicated but for a much better explanation - and a much better and more useful - and non-American - book, read the latest from Paul Kearns - Evaluating the ROI from Learning - published by the CIPD but available cheaper (and faster) on amazon.

A very useful guide to first timers in the area of ROI
The formula Phillips uses is a good one and he illustrates his model with many practical examples. There is a particularly good chapter on isolating the effects of training and this answers many of the objections raised to this sort of model where dollar amounts are calculated. The problem with the model is that it is mainly retrospective which means that you are closing the stable door after the horse has bolted in some cases. Having said that, it does deal with topics such as the collection of post program data in a thorough and clear way. If you are interested in intangible benefits of training then there is a chapter which deals with this topic. I would recommend that you also read the ASTD publication which Jack Phillips edited called 'Measuring Return On Investment'. Here there are 17 case studies which demonstrate how you can do ROI studies in the real world. Both these books are vital for anybody interested in the whole area of ROI on investment.