Product Description

Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition.

What's new?

Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7.

Online resources include:
*Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book.
*Students can study on the go! Download summaries of key topics to your mp3 player, or listen online.
*Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book.

Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006. The current edition will no longer be available after that date.

Please note the new ISBN's:
Text Only: 1405846003
Text & Cases: 1405845996

Product Details

• Amazon Sales Rank: #7135 in Books
• Published on: 2006-06-01
• Number of items: 1
• Binding: Paperback
• 1033 pages

Synopsis
Pearson Education is pleased to announce the publication of the Enhanced Media Edition of Exploring Corporate Strategy: Johnson, Scholes & Whittington, 7th Edition. What's new? Every student copy includes an access code that unlocks the door to a range of learning resources provided through the accompanying website www.pearsoned.co.uk/ecs7. Online resources include: *Keep up with the fast-paced world of corporate strategy! Read recent FT articles to update cases and examples in the book. *Students can study on the go! Download summaries of key topics to your mp3 player, or listen online. *Students can get ahead! Test your knowledge with self-assessment questions and track your progress with a personal grade book. Exploring Corporate Strategy:Enhanced Media Edition 7th edition , will publish May 29th 2006. The current edition will no longer be available after that date. Please note the new ISBN's: Text Only: 1405846003 Text & Cases: 1405845996

Customer Reviews

Nice academic book
I used this book as main textbook on one of the units on my universtiy and I have to say that it is one of only few course books that I would recommend. It is well written in terms of structure and explaining the specific terms. It also contains many nice case studies that can help you see how the theory works in practice. Strong recommendation to all business-related students.

ESSENTIAL FOR MBA OR BUDDING BUSINESS ANALYSTS
I felt that Johnson & Scholes could have written more cases, especially on mergers and acquisitions.
It is well written, well laid out and follows a methodology of examining business situations and creating cases from it. Each case is examined on its own merits and focuses on results. They are very specific and focused.
It has enough cases to get a practical view of what the text writes about but its hard to find other real life examples to practice on. You have to analyse the methods yourself and develop your own methodology of approaching a business problem. It is an excellent start.
This is one book I will not lend out.