Product Description

Practical and inspirational ways to help you kick-start your creativity, identify what you want and then make it happen. A playful and mind-expanding book by the training guru at ?What If!, the world's largest innovation consultancy, who will help you to unlock your creative juices and grow in new directions. Stuck in a rut, bored, dissatisfied, uninspired? Feel like it's Groundhog Day? Got a problem you don't know how to solve? But what if you knew exactly what you wanted and could make it happen, right now? To get there, you need creativity -- YOU NEED SOME KICK-ASS IDEAS. We are all born creating machines, we've just forgotten how to use our natural inventiveness. In How to Have Kick-Ass Ideas, Chris Barez-Brown, who turns companies around the world into highly creative and successful teams, pours his most kick-ass techniques into a book that reunites you with the imaginative genius inside you. Chris's playful, stimulating approach will energise you, and show you how to catch the creative wave to change your world. It's about fun, freshness and new ways of thinking, filling your life with new experiences and then getting playful. Find out exactly what it is you want and then make it real! Step-by-step, Chris guides you through the working principles of genuine creativity -- Insight + Ideas + Impact = Inspiring Opportunities. The book completely demystifies the creative process and includes case studies and imaginative practical exercises to help kick-start your ideas: - 'Related Worlds': looking at where your issue has been solved before in a different area. It may be as bizarre as Xtreme sports or dental hygiene! - 'My clever friends' -- imagine what somebody else might do in your situation - 'Go Visual' -- capturing your issue without using words. You can sculpt, collage, whittle, whatever!

Product Details

• Amazon Sales Rank: #52277 in Books
• Published on: 2006-01-03
• Original language: English
• Binding: Paperback
• 256 pages

Review
'I've seen ?What If! in action and it works.' Alan Yentob, BBC 'Chris Brown has the rare ability to inspire people to want to learn -- he stimulates a passion for creative thinking.' James Meyer, Vice President Marketing, Kimberly-Clark Europe 'Chris's book is a champagne-in-the-veins tonic for jaundiced people who desire to revive the technicolour from a monochrome life. I heartily recommend it.' Tim Smit, co-founder and CEO of the Eden Project

About the Author
Chris Brown is head of training at ?What If! the innovation company which is responsible for coaching blue chip companies, including Sainsburys and Nike. The company has offices in London, Manchester, New York and Sydney. He is a trained NLP practitioner and Reiki master and has a burning interest in personal development, having thrown in a lucrative career marketing Carling Black Label and deciding coaching was his future.

Customer Reviews

Different, fun and practical too!
An excellent book that is creative in its approach, design and delivery. There are lots of ideas in here to stimulate and energise your own creative juices. I've also found it's brilliant for starting up conversations in coffee shops when left on the table beside you. People will comment, in my experience it's guaranteed!

Get Curious, Get Adventurous, Get Creative: GET IT!
I've read tonnes of books on creativity, trying to find something practical and fun to help me come up with inspiring new ideas. How to Have Kick-Ass Ideas is the first in a long time that did just that. It's easy to dip in and out of, and has a light and witty tone that makes it un-put-downable!

Read this book!
There are two things that make this book so good; one is how easy it is to try the tools and techniques out; the second is its overall tone. The author, whilst obviously loving both helping people and the subject matter (having ideas), channels his enthusiasm into putting the reader at ease: This stuff could change your life...but it could just help you figure out where to go on your next holiday or how to get more out of next weekend.
Subjects like self-belief or state (your various moods) are explained in simple yet unpatronising ways and as with the entire book it is up to us readers how far we go with them.
You can use bits and pieces from the book however you like and there is never a sense that it must be read through from front to back (though I did cos I couldn't put it down!) and then used in some structured way.
It is a very easy read and does what it says on the cover - helps you have kick ass ideas.