Product Description

Free Gift Inside! offers an alternative solution to the difficulty of selling to an already sated and sophisticated consumer.
∗ Based on the article "Torment Your Customers (They′ll Love It" which Harvard Busines Review chose as one of 2002′s Six Breakthrough Ideas
∗ A new concept that turns marketing on its head and offers a more effective answer to customer relationship management and permission marketing

Product Details

• Amazon Sales Rank: #568609 in Books
• Published on: 2003-09-19
• Number of items: 1
• Binding: Paperback
• 300 pages

Review
"... the author of a maverick book on marketing ... [says] the marketing world ... has forgotten that it exists to sell things, not mollycoddle people." (Sunday Business Post, 5th October 2003)

"…Free Gift Inside contains many of the examples of companies who have got the tease just right…" (Financial Times, 16 October 2003)

"…This book is certainly entertaining…" (Market research News, 15 October 2003)

"…He constantly pushes the boundaries of conventional thinking about marketing…"(Belfast Telegraph, 3 November 2003)

 "…Brown’s irreverent style makes this book a joy to read…" (Marketing Business, November 2003)

“…I really enjoyed reading Free Gift Inside, it was like a breath of fresh air…”(What’s New In Marketing, 2 December 2003)

"…a book that made me laugh out loud, a book that made me think, a book that gave me hope…"(City to Cities, February/March 2004)

“… Brown puts forward some interesting theories…” (EN Magazine June 2004)

Market research News, 15 October 2003
"..This book is certainly entertaining.."

Market Research News, 15 October 2003
"... This book is certainly entertaining.."

Customer Reviews

intriguing
The point this book is trying to make is quite provocative but hard to reject lightely. Namely that in the age of consumercentric corporation who all try to love their ungrateful customers to death, being different is one way to suceed. While new and very different products are hard to come by, the approach acronymed MARKETEASE is the answer. It includes teasing, tricking, playing hard to get and being overtly flamboyant or economical with truth.
Prof. Brown argues that this is what marketing was about in the firts place and quotes loads of popular characters who succeeded using this formula (PT Barnum, Liberace, Elvis's own Col. Parker, Madonna, Donald Trump et al).
An interesting, refreshing read, mostly very funny.
A word of warning for all like myself, for whom English is not a vernacular and Anglo/American culture not a mother culture. Prof. loves a pun or two hundred and at times the book is a bit difficult to follow due to numerous references to characters and phenomena unknown to other cultures.