Product Description

In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods – getting students interested in methodology and theory and helping them to understand the practical relevance.

Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

Product Details

• Amazon Sales Rank: #149 in Books
• Published on: 2006-08-15
• Original language: English
• Number of items: 1
• Binding: Paperback
• 656 pages

Synopsis
In this book, Saunders et al address what are perhaps the two biggest problems in teaching Research Methods getting students interested in methodology and theory and helping them to understand the practical relevance. Depth of coverage combined with an accessible style, a real practicality and a straightforward structure result in consistently good student and lecturer feedback. Saunders is an excellent book in terms of both coverage and clarity of expression and this 4th edition will go from strength to strength.

From the Back Cover

Research Methods for Business Students

Fourth Edition

Mark Saunders
Philip Lewis
Adrian Thornhill

“I think this is a great book and so do my students. I asked them to review a book of their choice and everyone who read this book said they liked it and that it really helped them to succeed in their project.”
Professor Veronica Liljander, Swedish School of Economics and Business Administration, Finland.

“What makes this book useful is that it is written from the viewpoint of the active student researcher. It addresses the problems that students will meet, as they meet them, giving concrete examples based on the work of student researchers.“
Helen Batley, Harrow Business School, University of Westminster.

Through a unique blend of practicality and rigour, the Saunders author team provide business and management students with the knowledge, understanding and skills necessary to complete a successful research project.

The fourth edition of Research Methods for Business Students is the market-leading text which brings the theory, philosophy and techniques of research to life and enables students to understand the practical relevance of the research methods. A highly accessible style, logical structure, numerous examples and useful checklists provide step-by-step guidance through the entire research process.

Use this book to:

• Understand both the practical application and underlying philosophy of research methods in business.
• Learn from worked examples and case studies based on real student research, illustrating clearly what to do and what not to do in your project.
• Gain rapid understanding and confidence in using the tools and techniques for analysis to undertake successful research.

Log on to www.pearsoned.co.uk/saunders to:

• Get ahead with tutorials on software packages such as SPSS and NVivo;
• Make the most of the Internet as an efficient and effective research tool by using the Smarter Online Searching Guide.
• Test your understanding with the multiple choice questions for each chapter.

Professor Mark Saunders is Head of Research at Oxford Brookes University Business School.

Dr Philip Lewis is Principal Lecturer, Gloucestershire Business School, University of Gloucestershire.

Dr Adrian Thornhill is Head of the Department of Human Resource Management, Gloucestershire Business School, University of Gloucestershire.

Additional student support at www.pearsoned.co.uk/saunders

About the Author
Mark Saunders Adrian Thornhill Philip Lewis all teachers at Cheltenham & Gloucester College of Higher Education

Customer Reviews

Great for distance learning M.Sc. project
I'm doing an M.Sc. in Operational Research by distance learning. I didn't have much of a clue about how to go about organising the research for my dissertation, and this book (out of all that I've bought) has been the best, providing a clear workflow from start to finish. Some really helpful references too.

The best just got better...
Having used the previous edition for a number of years in postgraduate study, I really didn't think it could be bettered. The great news is it has!

This new edition is a 'must-buy' book for any business student, whether they be undergraduate or postgraduate. Actually, it seems a shame to restrict the recommendation to business students, as most students of the social sciences would find it useful.

What's added enormously to this edition is the inclusion of loads more explanatory diagrams and computer screen-shots. Additionally, there are plenty of step by step examples of the application of theory. I've struggled with statistics despite reading numerous books and playing with very clever software. This book however has sorted me out. It's worth the money for that single chapter alone.

I know many of us students are hard up... but buy it! It's great to have around, rather than hoping the library has it!

An excellent introduction to research methods
I have used this book as a class text for a number of years (using both this and the previous edition); it is an excellent introduction to the subject. The organisation of the book is a particular strength, making it ideal for self study also.