Product Description

The road to hell is paved with good intentions. Ever wondered if declaring support for fair-trade and then chucking Kenyan beans from your shopping trolley to reduce food miles really added up? Or whether the women in Bangladeshi sweatshops really want you to stop buying the clothes from their sewing machines? Or how the system works when you dump stuff but never buy from a charity shop? While none of us should stop trying, it was never easy being green. Mindful of his footprint, Fred goes in search of the source of the cotton in his shirt, the prawns in his curry and the people who grew, mined or made all his stuff in an attempt to discover the true story behind our everyday things. This compelling story of his travels moves green thinking on to a new, more sophisticated plane.

Product Details

• Amazon Sales Rank: #110867 in Books
• Published on: 2009-01-15
• Original language: English
• Binding: Paperback
• 400 pages

Review
Essential reading
--New Agriculturist

New Scientist
Sometimes frightening, always enlightening, it will teach you more about other people's lives than you ever thought possible.

Country Living
Beguiling...honest and revealing...optimistic...A big book for big problems.

Customer Reviews

Scattergun approach only just pays off.
I have enjoyed previous books by Fred Pearce, especially "When the rivers run dry". This book is a mish mash affair, the author dotting around the world trying to find the background to where all that makes up his "stuff" comes from. Some of the stories are exteremely thought provoking - watch out for an impending world banana shortage by the way - and I learnt a lot about eco related issues that I hadn't seen anywhere else, but the book itself somehow left me a bit cold. It appears to be a hurriedly put together collection of shorter pieces - at one stage the same bits of information are repeated on consecutive pages, and the M & S brand is Blue Harbour, not Blue Horizon. These are minor quibbles but serve to undermine the message being put across. I am not sure if this is meant to be a travel book, a collection of political essays or an anti-capitalist rant. No it's definitely not a rant, because Mr Pearce comes across as a genuinely likeable sort of bloke with very similar tastes as mine in matters beer and whisky related! And therein perhaps lies the problem. A book that flits from discussions on whisky production, to coffee production in Kenya, to the sweatshops of Bangladesh is almost by definition going to either be too detailed to read or to be a bit of a hit and miss affair.

The bottom line, and the message of this book is, be aware of all, and Mr Pearce means ALL, the costs that go into subsidising our western way of life and ask yourself if you are prepared to pay them, because ultimately what ever you/we pay, our children will be paying an awful lot more.

The true cost of over-consumption
Mr Pearce's book is a well-researched work which documents not only the environmental costs of our current Western lifestyles but also the associated social (and to a lesser extent) economic costs. As the other reviewer point out, the author covers much ground; from writing about the prawn supply route from Bangladeshi prawn farms to English curry house tables, to a chapter about how metals vital to the operation of mobile phones are extracted from mines run by Congolese warlords. The book is certainly wide-ranging.

I'm not in a position to say if it is comprehensive but detailed it was! I enjoyed the book and recommend it to anyone wanting to know more about the stories behind our lifestyles and how, often and regrettably, cheap prices here harm those abroad. However, when considered overall the book is not overly gloomy just realistic. My only criticism is that while many problems are highlighted I felt that few practical solutions were suggested but to be fair to the author that is a feature of almost all similar books. And it is not doing any harm for there to be greater general awareness about the effects of our actions on others in less happy lands than England.

If you liked this you might well like Real England (Paul Kingsnorth) or Do Good Lives Have to Cost the Earth (a selection of different authors).

Gimmicky, but incredibly compelling and informative
Yes, it's gimmicky that Fred Pearce tracks back the things in his house to the places they came from. But this book is incredibly compelling, easy to read, and has a lot of surprises even for someone like me who thought they knew a lot already about where things come from.

All of Pearce's books I've read are among my favorites, but I think this one is his most accessible, and will be most compelling to a general audience. Everyone who can afford this book is deeply embedded in the network of stuff flying around the planet to serve our needs and wants and whims, and should have some inkling of how things reach the store shelves, and what happens to our stuff when we're done with it and we toss it.