UGG Boots
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The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG® Australia in 1995. By 1998, the product line had grown to include two boots, four slippers and a few casuals. It was in 1998 that the critical repositioning of UGG® took place. The brand was positioned as a high-end luxury footwear brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.

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Ugg Australia Women's Classic CardyNew Womens Snugg Tall Fur Classic Nomad BootsUgg Australia Women's Classic Short Boot
Ugg Australia Women's Classic Cardy
£79.99 - £124.95
New Womens Snugg Tall Fur Classic Nomad Boots
£14.99
Ugg Australia Women's Classic Short Boot
£99.99 - £160.00
New Womens Fur Bailey Button Style Flat Winter BootsEyeCatchShoes - Womens Snugg Cardy Knitted BootUgg Australia Women's Classic Tall Boot
New Womens Fur Bailey Button Style Flat Win...
£16.99
EyeCatchShoes - Womens Snugg Cardy Knitted ...
£14.95
Ugg Australia Women's Classic Tall Boot
£72.99 - £199.99
Ugg Scuff Slipper MensEyeCatchShoes - Women's Platform Wedge Faux Suede BootUgg Australia Junior Kids Cardy Boot
Ugg Scuff Slipper Mens
£64.99
EyeCatchShoes - Women's Platform Wedge Faux...
£26.95
Ugg Australia Junior Kids Cardy Boot
£64.00 - £80.00
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