Product Description

In this book, a graphic designer and teacher addresses students, educators, computer graphics users, practising designers and others seeking to understand the principles and process of good design. Kenneth J. Hiebert extends the approach he used in his previous book, "Graphic Design Processes", showing how inventive graphic design arises from diverse stimulus sources. Interweaving theory and concrete, creative activity, he demonstrates the integration of such stimuli as nature, music, personal experience, statistical data, vernacular expression and architecture in well-designed work. With explanations and hundreds of illustrations, Hiebert discusses and demonstrates the process of design creation: first finding more universal and latent beginning points inherent in sources, then engaging in a thought process that leads to interpretive results. He explains how to use the computer as an enabling tool while avoiding the cliche forms of obvious computer-generated design. When designers understand how to meld form, technique and communication, Hiebert says, design becomes a personal process, independent of sytlistic trends.

Product Details

• Amazon Sales Rank: #630507 in Books
• Published on: 1998-03-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Customer Reviews

Very good
An exploration into the difference techniques and associations into various design styles applied to similar subject matter. It's very interesting to see the wide range of end results from a similar starting base. Very good, and useful for getting around "designers block". Most stuff is great, some is a little dated.