Product Details

• Amazon Sales Rank: #8133 in Books
• Published on: 2006-09-01
• Original language: English
• Binding: Paperback
• 336 pages

Daily Mail
a gripping book, written like a detective story...expertly told

Synopsis
"The Google Story" (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this fully updated edition of the 2005 title, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: Do No Evil.

'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched "The Google Story" is for you.' - "Sunday Telegraph". 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' - "The Times".

About the Author
David A Vise is a Pulitzer-Prize winning reporter for The Washington Post. He has written several books including New York Times bestseller 'The Bureau and The Mole: The Unmasking of Robert Phillip Hanssen, The Most Dangerous Double Agent in FBI History.' He has also received the Gerald Loeb Award for Distinguished Business and Finanical Journalism.

Customer Reviews

An inspiring read
This is an inspiring read about two young Stanford Institute of Technology students who took on the world - and won. Through a stunning power of belief, they decided one day to download the whole Internet and to use thousands of computers to store the data and so build the quickest and most reliable search engine of its time. Sounds simple, doesn't it?

One of the chapters is called "A Healthy Disregard for the Impossible" and that just about sums up the attitude and philosophy of the google founders.

This book (both descriptive and analytical) should be read by those at corporate level and also those who are thinking of lighting the creative entrepreneurial spark that awaits inside them.

In fact, I would go as far as to say that this is actually bordering on being a self-help book, such is its power to motivate.

Boring, Boring, Boring!
Sure this book gives you the facts where the author knows them but with Larry and Sergey well known for not often giving interviews or much away there really isnt much you couldnt find with a bit of good web research. The biggest disappointment is that book is written in such a boring and uninvolving way with zero entertainment value. Has to be one of the worst books I have ever read!

A disregard for the impossible
Google is the story of the creation of the best internet online search engine with the most powerful software, flashing speed and mountain high storage capacity.
Many analyst doubted for a long time that the company could generate serious revenues, but its business model (advertising directly linked to each individual search) proved to be a heap of goldmines.
The end is not in sight as the company even entered the genetics field. With its enormous storage capacity and its massive computing power for analyzing vast quantities of data, scientists should be able to search and find specific genes and genetic abnormalities that are causing diseases.

The author also comments on the creation of Gmail, privacy issues and the battles with software rivals (e. g., for the hiring of software engineers).
With and inside the internet space, Google together with Amazon changed the world we live in.
A must read.