Product Description

Business is booming in Second Life, and many residents are earning big bucks in–world—and so can you. This unique guide walks you through what it takes to launch and run a successful Second Life business. Packed with insider tips from some of the metaverse’s best–known entrepreneurs, it delivers the lowdown on SL business basics and shows you step by step how to succeed in popular business niches, from real estate and construction to fashion, gadgets, toys, entertainment, music, blogging and more.

Product Details

• Amazon Sales Rank: #86750 in Books
• Published on: 2007-10-26
• Original language: English
• Number of items: 1
• Binding: Paperback
• 320 pages

From the Back Cover
Profit from your second life

Business is booming in Second Life, and many residents are earning big bucks in–world—and so can you. This unique guide, written by well–known journalist Daniel Terdiman, walks you through what it takes to launch and run a successful Second Life business. Whether you want to become a real estate tycoon, an entertainment mogul, or a famous fashion designer, you′ll get the inside tips and know–how you need to join the ranks of successful Second Life entrepreneurs.

You′ll discover the unique challenges and opportunities of running an in–world business. You′ll delve into the most popular Second Life business and get practical pointers from some of the metaverse′s best–known entrepreneurs. And you′ll get the nuts–and–bolts expertise you need to succeed, from developing a unique product or service to mounting an effective marketing campaign.

• Business basics: Get the lowdown on SL business models, setting up shop, and tracking revenue and expenses

• Real estate and construction: Learn the secrets for success in these popular in–world business

• Fashion, gadgets, and toys: Discover how to cash in on your creativity

• Entertainment, music, blogging, and more: Explore a range of other lucrative opportunities in the metaverse

• Marketing and advertising: Find proven ways to get the word out on your business

• Teen Second Life: Get the scoop on business opportunities in SL′s teen–only grid

• Practical know–how: Find sample business plans, typical costs for goods and services, and expected income by industry

Learn what makes a store great

See how the experts market their businesses

Understand the technical skills necessary to make compelling products

About the Author
Daniel Terdiman is an award–winning CNET News.com reporter who has been covering Second Life since 2003. He spearheaded efforts that made CNET the first mainstream news organization with a permanent in–world presence. Widely recognized as a leading Second Life and virtual worlds expert, he has written for media outlets ranging from the New York Times to Wired magazine to Time magazine. Daniel is also a frequent speaker at such conferences as Game Developers Conference, the Austin Games Conference, South by Southwest, and Webzine.

Customer Reviews

Building an online business in SL
If you've read the articles about people making real millions in Second Life and wondered how they did it, this book will tell you - though not in any more detail than the magazine articles.

WHat this book does tell you is how to make *some* money in SL. SO why would you want to go to the hassle of setting up something in SL that makes you 10s of dollars rather than thousands? Because all of the same principles of setting up business in real life apply in SL - so its a great place to cut your teeth at a cost of a few hundred dollars before committing the time and money to setting up a real life business.

So how well does this book cover it? On the whole well. It looks at successful business models - with stories from existing SL entrepreneurs - how to choose a niche, market your business, and turn your lindens into real dollars.

It looks at all the most popular industries in SL, how to make a success of them and how much money you can expect to make at them.

While it considers how to terraform land, create buildings, and of course create products, you'll probably want to look at some of the more specialised books out there about scripting and textures if you want to create anything yourself.

In summary, this is a book about basic business principles and how to apply them in SL. If you're already in business in real life then I suggest you look at 'Making Real Money in Second Life' - but if you are creative and you want to experiment with trading in SL then this is a good book to go for.