Product Details

• Amazon Sales Rank: #13415 in Books
• Published on: 2004-10
• Binding: Paperback
• 192 pages

Synopsis
Packed with practical guidance and beautifully illustrated throughout, Graphic Design School provides a solid foundation for the design student as well as offering a back-to-basics tool for more advanced designers in search of solutions to graphic problems. The book is divided into three clear sections, beginning with 'The Language of Design', which introduces the basic design skills, giving encouragement and advice on thinking up ideas and expressing them visually. I n 'Principles and Techniques', the reader is shown how to start developing these ideas and learns new methods of giving form to their vision by experimentation with colour, typography and computer techniques. Finally, 'Commercial Practice' shows how these skills are applied in the workplace, whether in editorial design, advertising or in the creation of corporate identities. Throughout, the book highlights real examples of students' work, from the design of logos and websites to product packaging, providing points of reference so the reader can continually compare their own progress and enhance their potential in this competitive field.

Graphic Design School is a must-buy, all-encompassing guide to this fast-evolving subject.

Customer Reviews

NOT VERY READABLE
While the content may be excellent I found the writing to be lacking. It was tough slogging through this book. The sentences tended to drag and the author doesn't write in a lively fashion.

I would occasionally see some useful information in my reading, but the pace was so slow and the textbook style wore me down.

Great book for graphic design students.
A teriffic book! Full colour, loads of pictures. And finally a book that actually gives you inspiration for ideas. WHAT YOU NEED MOST! Overall a great book that i am glad i brought. Would recommend to any graphic designer, particually degree students!

Non-designer perspective
I am a technical web-based database developer who bought this book to expand my arty skills. Whilst very pleased with my other purchase, "The Non-Designer's Design Book" by Robin Williams, I feel that this may be more a book for graphic design students than a tutorial for non-designers. It seems good value for its price, number of pages, full colour and paper quality though.