Product Description

Allen Carr was a successful businessman and entrepeneur in the early 1980's. One of life's achievers, he found that the only thing he repeatedly failed at was giving up smoking. Then the inescapable logic of Easyway took root in his brain and his life took a dramatic turn.

Convinced that his method could help others as effectively as it helped him, Allen turned Easyway into a universal program for helping smokers quit their addiction. Now, over twenty years later, Easyway is recognised around the world as the brand leader in stopping smoking therapies.

Allen soon realised that his method could be applied many other kinds of addictions, difficulties and fears. The simple nature of the method - that with the correct frame of mind any behaviour can be changed - made him realise how his method could be applied to wieght lose and Easywiegh was born.

Product Details

• Amazon Sales Rank: #12666 in Books
• Published on: 2005-11-14
• Binding: Paperback
• 128 pages

From the Back Cover
Allen Carr's weight-loss method is unique. All others involve an element of restriction, leading to feelings of deprivation - which is why so many attempts to lose weight end in failure. With 'No More Diets' you will enjoy your food far more right from the start. Once learned, the principles can never be unlearned, ensuring that the benefits in health and well-being you experience will be permanent.

No More Diets is not just for people who want to lose weight but for anyone who wants to relish their food and live a longer, healthier, happier life.

About the Author
Allen Carr is widely recognised as the world's leading expert on helping smokers to quit, and he has written numerous books on this subject. Born in Putney, he has spent his life in various parts of London and is a qualified Chartered Accountant. His hobbies include playing bowls and reading. His prolific career as an author has been driven by his strong desire to pass on knowledge, and his publications have grown from targeting smokers to offering advice on alcoholism, success, worry and anxiety, losing weight.

Excerpted from Allen Carr's No More Diets (Allen Carrs Easy Way) by Allen Carr. Copyright © 2005. Reprinted by permission. All rights reserved.
MY CLAIM

You can eat as much of your favourite foods as you want to, as often as you want to, and be the exact weight you want to be. You can acheive this without having to diet or undertake a special exercise regime, without using willpower or gimmicks, and without feeling deprived and miserable.

Before I discovered the information contained in this book, most of my attempts to lose weight were short-lived. While weight loss was my main objective, everthing was fine. But whenever I was faced with some seemingly more urgent project, my resolution weakened. I would return to the same eating habits, and hence the same weight, as before. Consequently for many years I believed that being overweight was the one problem that could not be solved by my method. The essence of the method is that with the correct frame of mind it's very easy to get completely free of any kind of addictive behaviour, once and for all. But you can't stop eating.

Fortunately, you don't have to. What happened to make me realise my method would work for weight control? I owe it all to a squirrel.