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Richard Branson, Virgin King: Inside Richard Branson's Business Empire

Richard Branson, Virgin King: Inside Richard Branson's Business Empire
By Tim Jackson

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Product Details

  • Amazon Sales Rank: #411599 in Books
  • Published on: 1998-05
  • Original language: English
  • Binding: Paperback
  • 448 pages

Customer Reviews

Book about an innovative entrepreneur.4
I read this book back in 1997, and it is shows the rise of the entrepreneur as is Richard Branson. He had the charisma and a little bit of luck too, especially with the telephone bill that he ran. His publicity stunts are the best form of innovative advertising, and the best way to catch the public eye. His mantra for work is amazing, and even after a serious accident, he went back to the office the following day. Funnily, at that time, he didn't own a mobile firm. Instead he opted to set up a mobile firm.