Product Description

• Over the last few years, Adobe InDesign has made significant inroads against QuarkXPress, with adoptions by major media companies such as Meredith Corporation and Hearst Magazines; it is now the only desktop publishing program taught at many art schools
• Shows graphic designers how to get up to speed quickly on the latest InDesign release, make the most of program tools, create great page designs, add sparkle, and output to a variety of media
• The authors, both Quark experts who′ve converted to InDesign, offer special tips and insights to Quark users who are making (or thinking of making) the switch to InDesign

Product Details

• Amazon Sales Rank: #264844 in Books
• Published on: 2005-06-24
• Original language: English
• Number of items: 1
• Binding: Paperback
• 408 pages

From the Back Cover
Design perfect pages with Windows® or Mac OS® X

Get up to speed and make the switch to InDesign quickly and easily

Whether you′re starting from scratch or migrating from another page layout program, you′ll appreciate this plain–English guide to InDesign CS2. It walks you through all the essential information about handling graphics, text, objects, and the printing process, plus a thing or two about designing eye–catching publications. You′ll be "in" before you know it!

Discover how to

• Plan and lay out a publication
• Set up and apply Master Pages
• Create text frames, picture frames, and lines
• Set preferences to streamline your work
• Prepare files for printing

About the Author
Barbara Assadi is the co–founder and principal of BayCreative, a researchbased advertising and marketing services firm in San Francisco. In that capacity, she manages marketing and creative content for client companies. Previously, she was marketing programs manager and editor–in–chief of Oracle Corporation’s Web site and managing editor at Quark, Inc. Barbara has collaborated with coauthor Galen Gruman on several other books on publishing software and has been a contributor to Oracle Magazine, Macworld, Publish, and InfoWorld. She has edited software books for Adobe Systems and Peachpit Press and has taught university–level courses on publishing topics.

Galen Gruman is the principal at The Zango Group, an editorial and marketing consulting firm, and senior editorial associate at BayCreative, as well as editorial director at EmergeMedia, publisher of IT Wireless. Currently a frequent contributor to SBS Digital Design, CIO, and InfoWorld, he has also been editor of Macworld and M–Business, executive editor of Upside, West Coast bureau chief of Computerworld, and vice president of content for ThirdAge.com. He is coauthor of 18 other books on desktop publishing, most with Barbara Assadi. Gruman led one of the first successful conversions of a national magazine to desktop publishing in 1986 and has covered publishing technology since then for several publications, including the trade weekly InfoWorld, for which he began writing in 1986, Macworld, whose staff he joined in 1991, and most recently SBS Digital Design.

Customer Reviews

Little help to a complete novice
This book begins by giving you a 'lap around the track'. A great concept. However for a complete novice the book makes assumptions in your knowledge of InDesign and DTP terminology that quickly becomes confusing and what should be an easy task becomes very complicated.