Product Description

Richard La Ruina, the ultimate pick-up artist, shares his infallible technique for men to become irresistible to the opposite sex. At the age of 21, Richard had never kissed a girl. Now he is considered Europe's Greatest Seducer, dating models, successful business women, and celebrities. This book tells the inspirational story of his transformation and also reveals ALL his secrets and breaks down his method in easy-to-follow steps. La Ruina runs PUATraining.com, Europe's biggest seduction company and has personally trained over 800 men. People from around the world fly to London to train with him.

Some have never had luck with women, some have come out of a long relationship, some just would like to be a bit more in control of their love life. But the result is the same - the ability to attract and seduce women.

La Ruina outlines a learnable process that guarantees to make all men more attractive, more confident and opens the door to all the pleasure they can handle. It's tried and tested in the real world, and will work for you.

'His lines were startlingly brilliant' - The Evening Standard

'Richard La Ruina is now a master of the art' - The Daily Sport

'Even Robbie Williams can't beat Richard' - The Daily Star

Product Details

• Amazon Sales Rank: #650 in Books
• Published on: 2007-11-08
• Binding: Paperback
• 241 pages

Customer Reviews

A MUST READ (ONLY FOR OPEN MINDED PEOPLE, I MUST WARN)
Looking at how Richard La Ruina crafted his book, it is very easy to assume that he exaggerated on some of the stories he wrote. I have to say that I agree with this to a certain extent.
But the moral of the story here is not how true some of the stories he narrates in the book are. The real moral of the story is that some of the things this guy recommends are true. Whether he copied them from someone else or not, it does not in any way take away the truth from some of the tips he recommends.

I did not buy this book because I had a problem talking to women. I would not want to say I am an expert at the subject., but If I check my history, I surely do not have a problem chatting up women.

I have to say since I read the book I have been able to learn tricks most of my friends don't know.

For example, how many times do you go on a night out and you see guys with their hands in their pocket all acting cool and when the party is over the leave as they come. I went to a party the other day and I tried been extra sociable, truth is it got me more attention than I ever had. I broke a conversation of three girls and a boring guy. One guy even had the guts to say to me that :

"You are everywhere, man. Chatting everything in skirt".

my response was:

"Am I suppose to be chatting anything in trousers?"

I know enough of women to understand that most of them don't go for boring guys and as for reviewers suggesting that women go for looks all I have to say is that they are as shallow as their thinking.

Richard got it spot on regarding the few tricks guys miss

Eye contact: A huge problem in the social circle. Most men are busy asking their guy friends, "I think that girl likes me", when they should be approaching the girl that is showing interest.

Generic dressing: First impressions matter. Countless of times, I have noticed girls gave me extra attention when I dress nice. It makes me stand out and this was before I read this book.

Holding interesting and connecting conversations: So many men find it hard to get a girl to be interested in them, they are always waiting for a day when a girl likes them for who they are. Wonder why you don't get the kind of girls you desire.


I met two girls yesterday at my school bar. I had chat up one of them recently and she happened to be there with her girl friend who I had seen briefly. When I entered the school bar they were a few metres away from three of my male friends. I went straight to them and started chatting to them and this time around I focused on the girl I had met briefly because I did not know her as much as the first girl.

Subconsciously I used some of the tricks recommended by Richard, things like creating a connection by using hooks, eye contact, showing more interest in the girl's hobbies and passions in life. It worked wonders because I came out knowing the girl more and found out we were from the same country.

While I was doing this I was been gestured to by my male friends. They were teasing me and I figured out they were interested in the girls. When the girls left the bar, they came over and told me they like them. I wonder what stopped them. What I have got to understand is that in life YOU HAVE GUYS WHO GO FOR IT AND GUYS WHO JUST SIT THERE ACTING COOL

The funniest thing about this is that I did this before I got to read the part about how to make a conversation with a girl interesting.

All this made me believe that Richard La Ruina's book is worth a read and recommend it to people who are humble enough to understand that WE AS MEN HAVE EGO's AND IS THAT SAME EGO THAT MAKES US NOT BELIEVE THE SIMPLE THINGS THAT MAKE LIFE EASIER!!!!!!!

Deceitful dishonest b*******
Where do I start? Front cover is enough to give the game away, when you look at Richard La Ruina, he's a model!! This guy had trouble dating women, no way! His story does not ring true, awkward, shy, yeah I bet the girls were put off by that, they go for looks, because there as shallow as we are! Some tips of his are laughable, wear decent clothes? As though dressing down was the secret, and get a decent hair cut, because, if people aren't talking about your haircut, it must be a bad one, nearly fell off my chair with that one.He mentions NLP, well if you study NLP, you'll find the same techniques in his book as well, it's called a double whammy, he's re-written the same old stuff as NLP. Pick Up Artists are after one thing and that is to get laid ASAP, how they get there is dubious, because it's not about relationships at all it's about notches on the bedpost, women are just numbers in the end. If that's what you want, I doubt you'll get there with this load of rubbish. Try some other book, not this one.

Not as good as Mystery Method
This book is ok i gues the tips is somewhat usefull, but Its not the 5 star book that so many describes. It is tips and methods mixed with the "evolution of a natural" which is boring bragging about "why i am better than anybody else at this" not worth reading. It still gets 3 stars as the other part is good written with humor,and the few illustrations are very good and explaining.
Chose MM over this.