Product Description

Logos have become the face of brands, companies and record labels. They are indispensable little helpers in creating a positive image, to trigger the memory, aid identification and install trust. Often deceptively simple, the task of a logo is never an easy one via extreme reduction it has to radically and perfectly distil an image or message into a simple, easily recognisable icon. Bringing together more than 3000 works by over 200 designers from around the globe, Los Logos spreads an incredible wealth of cutting edge design solutions over 444 pages, providing the ultimate collection of contemporary logo design no easy task! Well-indexed; subject-catalogued and systematically structured this popular bestseller has become the perfect research tool for any self-respecting designer or cultural enthusiast. The website www.loslogos.org (created in collaboration with Büro Destruct) offers an open platform for local and global logo design. A thriving community with access for all, it invites users to publish, propagate and share their existing designs.

Product Details

• Amazon Sales Rank: #99411 in Books
• Published on: 2002-10-07
• Format: Illustrated
• Original language: German, English
• Number of items: 1
• Binding: Hardcover
• 416 pages

artazart website 2002-11
Certainement LE livre de l'année

deformat website, 2002-11-02
The site for a book which is a definite 'must have' for each and every graphic designer in the world.

Synopsis
Often deceptively simple, the task of a logo is hardly ever an easy one -via extreme reduction it needs to radically and perfectly distil an image or message into a simple, easily recognisable icon. Logos have become the face of brands, companies and record labels. They are used to create a positive image, trigger the memory, be easily identified and to install trust. Los Logos assembles thousands of design solutions with entries from hundreds of designers from around the globe providing a broad overview of contemporary logo design - no easy task! Well- indexed; subject-catalogued and systematically structured by various search criteria Los Logos will become a comprehensive research tool for any self-respecting designer or cultural enthusiasts.

Customer Reviews

Los Logos - Fabulous
This is a fantastic book, full of colour and clean crisp imagery. A feast for the eyes and perfect to dip into for inspiration. Go, buy it!

a must have for any graphic designer
To some this book may sound like a nightmare. After all does a society ruled by brands, logos and trademarks really need a book full of them? Maybe not, but this book is worth getting just for its great cover design, and for anyone interested in the art of logos (like me) this is a must have. Very post modernist, and very trendy.

Inspirational Los Logos
An excellent collection of around 3500 logos from a wide range of contemporay designers including the likes of ; Buro-destruct, DED associates, Eboy , Rinzen and Woodtli.
The book is cleverly broken up into four main sections;
Logos, Lettering, Typograms and Combinations. As well hundereds of pages of beautifully layed out images the book also contains an interesting and informative introduction about the evolution of the logo. I would recommend this book as a must have to anybody with an interest in graphic design.