Product Details

• Amazon Sales Rank: #420 in Consumer Electronics
• Brand: Sony
• Model: DSCW270B.CEH
• Released on: 2008-02-17
• Dimensions: .30 pounds

Manufacturer's Description

The W270 gives you incredible technology in an easy to use package. Its features include 12.1 megapixel resolution, a large 2.7" LCD screen, a 28mm wide angle lens, a big 5 x optical zoom, and some of the most innovative and exciting photographic technology available from Sony. You can look forward to the power of a BIONZ processor, Intelligent Scene Recognition, Optical SteadyShot, and the ability to shoot 720p HD video too. The W270 comes in a range of colours and is ideal for those who want to take their photography to the next level.

Use the 28mm lens to make the most of landscapes and interior group scenes View larger

The power to catch every scene
The W270 contains the powerful BIONZ processor, which enhances image quality by handling large amounts of digital information at high speed. This reduces image noise and enables a faster shooting response. It is also fitted with Vario–Tessar lenses made by Carl Zeiss, the world renowned optical specialists. These premium lenses are highly rated by photographers for their colour precision, superb contrast and extremely low distortion levels at all focal lengths. The huge 12.1 effective mega–pixel resolution gives you the capability to make high quality images which maintain detail even when enlarged. The 28mm wide angle lens allows you to make the most of panoramic scenes as well as indoor scenes featuring groups in tight spaces.

Zoom without losing crispness
Some stunning pictures can be created by zooming in on distant details. The W270 benefits from a powerful 5x optical zoom, which unlike digital zoom, works by physically changing the lens. This means it changes focus smoothly and seamlessly while maintaining perfect clarity.

HD video filming at the click of a button
The W270 offers superb HD video filming along with excellent still photography. It shoots video at 720p resolution, which has 3 times more detail than standard definition, and has a High Sensitivity mode to help you film in low light. Hook the camera up to an HD TV and you can see your film in bright, pin sharp detail.

Intelligent Scene Recognition lets you concentrate on the subject
This simplifies shooting by automatically choosing the best settings for your shot from Portrait, Macro, Landscape, Twilight, Portrait, Backlight Portrait and Backlight. This is particularly useful when you don’t have time to set your camera manually in awkward lighting conditions. The Anti–Blink mode prevents closed eyes spoiling otherwise good compositions.

Press the icon and Smile Shutter makes catching smiles easy View larger

Enhanced Smile Shutter captures every smile
Ever had a portrait or party scene shot spoiled because your subject wasn’t smiling when the shutter clicked? Then you’ll appreciate the W270’s Smile Shutter function. In Smile Shutter mode the camera automatically takes a picture when it detects a smile, so your friends and family always look their best. You just click an icon to set the level of smile required and the camera does the rest. You can interrupt Smile Shutter by pressing the shutter button at any point if a shot looks interesting. You can also instruct it to only shoot when one of several faces is smiling. You can even set a priority for children or adults.

Enhanced Face Detection helps you keep your portraits in focus
Face Detection is very handy for shooting larger groups and scenes where faces might get lost against a detailed background. The sensor recognises faces as faces and automatically adjusts the exposure, white balance and flash settings to show skin tones at their best. Up to 8 faces can be recognised in any scene and you can even set priority for children or adults.

Optical SteadyShot uses a sensor to stop hand shake blurring pictures View larger

Optical SteadyShot to reduce picture blur
If you are shooting with the camera in your hand, there is always a danger of handshake spoiling your picture, even if your subject is stationary. Optical Steady Shot is an intelligent image stabiliser from Sony which uses a gyroscopic sensor to rapidly change the position of the lens inside the camera if it detects camera shake. The results are crisp, razor sharp photos even in poorly lit rooms. This feature is especially important when zooming in on a subject, because the smallest shake shows up when a subject is far away.

The high sensitivity sensor enables great pictures in low light
Look forward to stunning images taken even when the natural light is not at its best. The BIONZ sensor on the W270 is calibrated to a high ISO of 3200, making it highly sensitive to any light available. Higher sensitivity enables faster shutter speed and so also reduces the blur on images, even in low light conditions.

Retouch shots on the move
If you can want to improve your shot right there and then, you can even perform simple retouching operations in camera without needing to download the image to your PC — such as cropping, altering exposure or removing red-eye. You can also make the most of the W270’s 2.7" Clear Photo LCD screen by using it for playback as well as scene composition. It’s big enough to be viewed by more than one person, and the camera even allows you to add a music soundtrack and other fun effects so you can put on a real slideshow. Back at home, the W270 has an HD output too to allow you to show your still images at their best on an HD TV screen (optional cable VHC-MHC2 required).

PMB (Picture Motion Browser) software
Managing your growing photo collection is hugely simplified by this software which is included with the W270. Just install it on your PC and it provides a perfect archive for your shots which are all just a click or two away. You can arrange them by date, by person, and even search through them quickly. From here you can burn them to discs, send them to friends or upload them to sites in a matter of seconds.

‘Sony’, ‘Cyber-shot’, ’Optical SteadyShot’ and their logos are trademarks or registered trademarks of Sony Corporation. All other trademarks acknowledged.

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Customer Reviews

Super all round camera
I purchased this camera as an upgrade from the Fuji which I had for a long time. I read the reviews and decided to go with this as it seemed to offer a fair bit. I purchased the camera from Amazon as a bundle which worked out to be a pretty good deal.

The camera performed really well, the holiday I went on was a beach holiday. The camera captured the colours and movement without any issues and was a perfect re-production. I could not get over how good the quality was and the zoom was well worth it.

The camera is packed with various function such as smile recognition and HD video Which I was a bit shocked to find worked really well. Specially the HD video which was a lot better than my normal 640x480 video on my old camera (Not surprising, but big difference)

If I was going to be a bit a critical I would say that the night photos do loose quality and can prove to be a bit tricky (Might be down to me not reading the instructions)

I am currently getting around 260 photos and some video on a full charge which I think is pretty good.

I have had the camera for around 4 weeks

I would recommend this camera for anyone who need a camera for normal usage such as holidays. Family trips, sight seeing.

Superb picture quality.
I wasn't sure what camera to choose so I asked a photographer friend of mine what sets a good camera apart from the rest because there were so many to choose from.He told me to get one with a good lens, not just one that takes pictures with the highest megapixels. Reason being, if you get one with a poor lens you get 8,10 or 12 megapixels of poor picture. The Sony has a Carl Ziess lens so he told me I wouldn't go too far wrong with the W270. He was right! I am amazed at the detail I get even in the poorest of light. Even my photographer friend was impressed with it when I showed him the quality it produces. Well worth the money. Thoroughly recommend it.

Fantastic
I deliberated for ages before buying this camera - deciding between the new Panasonic Lumix and the Sony T900 - and finally bought this one. Ideal size and weight, slim and stylish and picture quality is perfect day and night. Unlike my previous camera - Sony T7 which was a great little camera - there is no shakiness in night mode. An absolute bargain!