Product Description

This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published. How do you improve on a ‘bible’? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward. The Sponsorship Seeker’s Toolkit 3e is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world’s most sophisticated. The Sponsorship Seeker's Toolkit 3e is full of easy-to-use tools, techniques, resources, and templates — many of them on the accompanying CD-ROM — to create a complete framework for the novice, and enhance the skills of the seasoned professional. The Third Edition has a new chapter on sponsorship for non-profit organisations, revised and expanded tools and templates, new sections on creating a brand bullseye and online promotion, and many other updates and improvements.

Product Details

• Amazon Sales Rank: #46195 in Books
• Published on: 2008-01-01
• Number of items: 1
• Binding: Paperback
• 232 pages

Vive Magazine, Spring 1999
This is a how-to guide to getting funding by speaking to organisations in corporate language - using the right tools to open the money box. It also ensures the sponsor gets value return for their investment. The two savvy authors walk you through every step of the process and provide checklists and templates for planning, proposals, and presentations, backed up by the diskette that comes with the book. The beauty of this book is that strategies for obtaining sponsorship by providing competitive benefits have been built into the instructions for structuring, negotiating, and managing a sponsorship proposal. Whether you represent a small local group or a large non-profit organisation, this toolkit will equip you to achieve your finding goals.

AIM Mastering Management, September 1999
This new book shows how to find sponsors, how to secure them, and most importantly, how to keep them. It is attractively designed and clearly set out, and full of easy-to-use tools, techniques, and exercises which can be undertaken individually or collaboratively. There are detailed checklists, forms, sample letters, and templates, and as a bonus, fifteen of the book's key documents are also available electronically on the accompanying floppy disk. Sponsorship has come into its own as the most powerful of all marketing media. This step-by-step, non-nonsense "how to" workbook explains how to secure sponsorships and build highly innovative win-win partnerships that will last.

Synopsis
This comprehensive, how-to guide to securing and servicing sponsorship has been the number one best selling sponsorship book since it was first published. How do you improve on a 'bible'? This fully updated Third Edition takes the whole approach to the next level, making cutting-edge, best practice sponsorship not only achievable, but sensible and straightforward.The "Sponsorship Seeker's Toolkit 3e" is miles ahead of the rest, and following this step-by-step process the sponsorship seeker will move into a different league from the competition, to establish a sponsor relationship on a par with the world's most sophisticated. "The Sponsorship Seeker's Toolkit 3e" is full of easy-to-use tools, techniques, resources, and templates - many of them on the accompanying CD-ROM - to create a complete framework for the novice, and enhance the skills of the seasoned professional. The Third Edition has a new chapter on sponsorship for non-profit organizations, revised and expanded tools and templates, new sections on creating a brand bulls eye and online promotion, and many other updates and improvements.

Customer Reviews

Excellent Resource
The book comes with a CD-ROM which includes proposal templates. The book is very complete and goes into every detail. Many business books I have read in the past repeat vague advice and rarely give insider information such as industry specific terms. This book is different it goes into total detail and gives very sound advice.

excellent resource
Whilst this book may be a little too focused upon the arts or charity sectors for some, it is still an excellent resource for anyone interested in selling and/or delivering on sponsorship deals.

The advice is practical and clear, taking the reader through the sequence of how to win sponsorship deals.

Put it this way: It solved a problem for me I'd been struggling with for 3 months. That's worth a few pound of anyone's money.