Product Description

Explains how to foster and maintain a competitive edge. This book shows how studying customers, not competition, will give you a greater competitive edge. It explains why your people pose a greater threat to your business than the competition.

Product Details

• Amazon Sales Rank: #308571 in Books
• Published on: 2000-04-03
• Original language: English
• Dimensions: .42 pounds
• Binding: Paperback
• 256 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Amazon.co.uk Review
The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalisation of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organised into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. -- Harry C. Edwards, Amazon.com

Review
'The thing that sets Dell apart is its ability to do exactly what the competition tends to believe cannot be done' Businessweek

From the Back Cover

"The book the computer industry has been longing for"
Steve Bennet, 'Independent'

At 13, Michael Dell was a young man with a knack for taking apart his Apple II Computer and an ambition to run a business. Today, just 20 years later, he leads one of the most profitable and innovative organisations in the world.

Michael Dell relates the remarkable story of Dell Computer's rise to success. Beginning in his college dorm with $1,000, he set out to beat IBM at their own game, created the direct-sales model (a Dell hallmark) and pioneered customer support, combining it with unrivalled speed to market and a fierce commitment to product quality and performance. But the story of Dell Computer is no fairy tale – along the way Dell made mistakes and learned some hard lessons, emerging stronger as a result.

In 'Direct from Dell' Michael Dell shares his innovative strategy and perspectives and reveals nothing less than a new model for doing business in the information age. 'Direct from Dell' is both an extraordinary business success story and a manifesto for revolutionising any industry.

"A great book that will serve as a reference to all executives"
Idei Nobuyuki, CEO, Sony Corporation

"Michael Dell is clearly a genius in the computer world, but his revolutionary insights into business processes provide invaluable lessons for other industries as well."
Frederick W. Smith, Chairman and CEO, FedEx Corporation

"Dell's story is the stuff high-tech legends are made of."
Forbes ASAP