Product Description

The Truth About Innovation transforms today's most important innovation research into 50 proven "truths". Max Mckeown delivers plain, powerful advice on how to:

• increase creativity
• encourage collaboration
• co-create with customers
• overcome indifference
• make ideas into money
• thrive on change...and much more. 

This is the definitive, evidence-based guide to innovations - a set of bedrock principles you can rely on, regardless of your organization, role or title. Drawing on over 15 years of the author's research, consulting, training and writing experience, it can transform the way you manage innovation and the results achieved. 

The Truth About Innovation provides the guidance you need to overcome the innovation-related problems that all managers face and at the same time improve your managerial effectiveness. 

Part of The Truth About Series, each title covers an entire field of knowledge in a sharp and entertaining way. With approximately 50 honest answers to important questions in every book, you will find yourself thinking ‘aha’ as you read each page.

The Truth and nothing but The Truth.

Product Details

• Amazon Sales Rank: #250086 in Books
• Published on: 2008-09-11
• Original language: English
• Binding: Paperback
• 249 pages

Review
"This excellent guide to implementing new ideas comprises 55 'truths' to get you thinking about what innovation actually means.- Management Today Three of A Kind (this voted best of it's kind) Nov 2008 (readership 303,000)

From the Back Cover

YOU CAN’T CONTROL WAVES SO LEARN TO SURF

Innovation rocks. It rolls. It makes the world go round. In a definitive set of ‘home-truths,’ you’ll discover how to harness its power to increase creativity, collaboration and profit. Are you ready to change the world?

55 PROVEN INNOVATION PRINCIPLES and techniques that work.

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

“If you don't like eating someone else's dust, put this little gem of a book in every one of your collaborators' hands. That's what I'm doing right now. Watch out world!!”

JIM BELASCO, PROFESSOR OF MANAGEMENT AT SAN DIEGO STATE UNIVERSITY, AND AUTHOR OF TEACHING THE ELEPHANT TO DANCE

“Perceptive analysis of what works and what doesn’t, with useful illustrations based on the experiences of real businesses. Thought-provoking, grounded and realistic.”

PROFESSOR KHALID AZIZ, THE AZIZ CORPORATION

“Forthright, informative, witty and highly readable. This isn’t about new for old, it’s about new from old; whoever said we shouldn’t reinvent the wheel should have read this book.”

JONATHAN DONOVAN, TOWNHOUSE CONSULTING AND EX-HEAD OF 02 EMPLOYEE RELATIONS

About the Author
Max McKeown is a new breed of management guru. Brilliant, young, original and entertaining, he could become the most listened-to British business thinker of the new era. He works as a strategic adviser for four of the five most admired companies in the world and is a well-known speaker on subjects including innovation, engagement, human potential, customer experience, marketing, team building, and competitive advantage. He has been elected to the Customer Service Hall of Fame, been nominated as a Star of Human Resources by Personnel Today, and been featured on national and international radio, television, and newspapers. Max has written six books, including E-Customer; an insight into evolving customer behaviour, Why They Don't Buy; an end-to-end guide to building profitable customer relationships across multiple channels and Unshrink, featuring the myths that stop people doing their best work and a set of new principles to engage their interest and ability.

Customer Reviews

Great as a source of ideas to improve innovation in your team
Another great book for dipping in and out of with 55 thought provoking innovation ideas to get you and your team off on a new tack. Each idea is expanded with examples over 2 or 3 pages.

I particularly likes messages about developing your staff (they are where your innovation and differentiation will come from) p 102
Get your team to read (anything really) p81
Hire for learning ability - not what someone can already do p105
Tips to get ideas adopted in your organisation p191

Packed full of thought provoking ideas
This book provides some really useful reading. The book is organised into a series of 55 two to three page "truths" on the subject of innovation. Each of the entries has additional reading material listed in the back of the book which is really useful.

If you have read other innovation books, you may have encountered some of this material before. However, I suspect that it is exactly these readers that will get the most out of this book. It is packed with great tidbits and really thought provoking material. It almost reads as a set of blog entries. Because of the structure of the book, it is very easy to dip in and out of.

If you are new to innovation, you might be better off with another book initially - just to provide a bit of context around the innovation process. Then come back to this book.

It is a well written and well structured book that I suspect that I will come back to time and time again. Recommended.