Product Description

Authors will benefit hugely from this practical book by seeing how effective they can be at helping to promote their own books. Alison Baverstock encourages authors to work with publishers and agents but also explains how to 'go it alone' for authors who plan to self publish. The book covers: how marketing works; what opportunities there are; how authors can help; how to get noticed; how to get local publicity, organise a launch event and keep the momentum going after publication. The book also provides authors with a real insight into the publishing process and contains illuminating interviews with everyone concerned: editors, marketing people and, most importantly, authors.

Product Details

• Amazon Sales Rank: #80401 in Books
• Published on: 2007-07-16
• Original language: English
• Number of items: 1
• Binding: Paperback
• 256 pages

Review
'Able to offer informed guidance for the writer.' Writing Magazine 'An excellent analysis and explanation of how the book business works, and how agents, publishers and booksellers all work together this book guides you through the whole process' Writing Magazine (Nov 2007) 'Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and emintently practical.' The Good Book Guide (Aug 2007)

The good book guide, August 2007
Your book, however brilliant, will have to compete for attention with the 120,000 other titles that are published in Britain each year. Drawing on her extensive experience in book marketing, the author offers advice and encouragement on how to work with publishers and agents, or go it alone. Covering such topics as organizing a launch event, getting publicity in the local media, and keeping the momentum going after publication, it is up-to-date and eminently practical.

Writing Magazine
'she is well qualifies to offer advice on finding an agent or a publisher and to working with then on the promotion of your book'

Customer Reviews

Invaluable
This book opened my eyes, as a first time author, to the fact that when you scribble The End on your manuscript, you should in many ways be thinking The Beginning. There are any number of books out there about the process of writing, and the dos and don'ts of submitting to agents and publishers, but Alison Baverstock has addressed the rather daunting business of what authors themselves can do, before and after getting into print, to give the precious fruits of their labours the best chance of actually selling.

As she points out, the frightening reality is that in the UK there are likely to be some 400 other titles published the same day as yours, and unless you have an established track record you can't assume that the publisher, who has to operate in a pretty tough commercial environment, will be able to put extra resources into your particular book.

Like it or not, the author is part of the marketing mix and should be ready not only to work constructively with the publisher, but to be imaginative and proactive on his or her own behalf.

This book explains how, and I must say I found it invaluable: lots of clear, practical guidance (with real examples) on publicity and promotion, press releases, interviews, events, readings and the rest - in short, the wherewithal to get your book in front of potential buyers and keep it there.

I found it very useful
The author may offend authors by pointing out that authors are often their own worst enemies. I have followed the advice in this book to market my own (soon to be published) book, and it works! As predicted by the author my pubishers have been delighted and very supportive of my efforts. Authors - don't sit back and wait for your publishers to do everthing, read this book and get active on your own behalf. I very seldom think any book is worth a five star recommendation, but I do for this book. A must read for authors IMHO.

An essential author's guide
Very well written. Academic. This book was full of information; information that was up to date, relevant and a must for any author. This book was very good value for money.