Product Description

Trust one of the most inventive companies in the world to come up with an entirely fresh take on travel books. World-renowned design firm IDEO shifts the attention of the traveler and everyday observer from mere sightseeing toward looking - really looking - at their surroundings. City by city each book in the series reveals authentic discoveries at every turn. Culled from the experiences and observations of the IDEO's designers, cultural anthropologists, and architects, these first two volumes delve into the social, architectural, and epicurean scenes of London and New York. Insightful, easy to use, packed with photographs and presented in a convenient on the go format. "IDEO Eyes Open" rekindles curiosity and invites visitors - and residents - to see these cities with fresh eyes.

Product Details

• Amazon Sales Rank: #81903 in Books
• Published on: 2008-04-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 160 pages

About the Author
Fred Dust is the global design lead for IDEO's Smart Space practice. An architect by training, he is a thought-leader on the design of experiences built on deep understanding of consumer behaviours. Independently ranked as one of the most innovative companies in the world, IDEO is the design and innovation firm that created many of the things that you use every day, including the first mouse for Apple, the first laptop computer, and hundreds of other popular products and services.

Customer Reviews

An alternative view of tourism
Although, it's not a tranditional tourism guide. But this book can give people living in london another way of seeing London. Exporing the london you might never know of.

Great pics & layout
The title just about says it all. Very trendy, but not much use as a serious guide to the city. Worth buying as an introduction before you travel, and for the lovely photographs.

Brilliant experiential guide of London
IDEO has done a great job in selecting a few really nice places in London. I think this would be great for somebody who has a few days in London and would like a few unique experiences. Its not an all comprehensive guide book and doesn't claim to be. The only little problem I found was that some places are time dependent, which means that the information is not really up to date. However, this is only for a 4-5 of the items in the book. The rest is very well worth visiting.