Product Description

Fundraising Management represents a bold new attempt to fill a significant gap in the current market for a comprehensive text on fundraising. While there are many 'How-To' guides available there are no texts written for students or practitioners. This new book draws on the very best of professional experience and the most recent academic research to give readers a uniquely powerful combination of theory and practice. Highly critical, it covers all of the core concepts and offers practical solutions in key areas such as strategic planning. Including real-life case studies, forms, key points and question-answer sections, this is a lively textbook that is very much needed.

Product Details

• Amazon Sales Rank: #190186 in Books
• Published on: 2004-02-19
• Number of items: 1
• Binding: Paperback
• 336 pages

Synopsis
This text is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, the text is grounded in the critical issues of fundraising to provide readers with a comprehensive overview of modern fundraising planning and practice. The authors offer key analysis of the critical issues of fundraising as well as tools for the practical side of planning fundraising campaigns. Topics covered include:- Individual giving Trusts and foundations Corporate fundraising Direct marketing Community marketing Campaign Integration The text includes examples and cases from both the UK and the US, bringing the theory to life. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society. In addition, the text works through the planning stages of fundraising to give readers a rounded understanding of fundraising management. A truly groundbreaking new text in this area, Fundraising Management is essential reading for students of fundraising and nonprofit professionals alike.