Product Description

Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you′re a small outfit or a big organization, you′re competing for donors′ dollars and time. This hands–on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to
∗ Define your group?s focus
∗ Create a viable plan
∗ Organize your board of directors
∗ Find and train volunteers
∗ Market via print and online
∗ Promote yourself with the media

Product Details

• Amazon Sales Rank: #260439 in Books
• Published on: 2005-10-25
• Number of items: 1
• Binding: Paperback
• 384 pages

Synopsis
A straightforward and detailed guide to the basics of fundraising With more than 25 percent new material, Fundraising For Dummies, Second Edition is more comprehensive and up--to--date than before. Plus, it covers all the changes in tax law, philanthropy in general, and the business environment since the bursting of the dot.com bubble and the events of September 11, 2001. In addition to its precise and vital information on developing a fundraising plan, this edition features new information on donor research, cultivating major givers, writing grant proposals, online donations and fundraising, new rules for faith--based organizations, finding and training volunteers, direct mail, and more. Nonprofit organizations who need to develop new and better fundraising initiatives should start with this simple and friendly guide. Katherine Murray (Indianapolis, IN) has written several books about fundraising and advises nonprofits. John Mutz (Indianapolis, IN) is an experienced fundraising expert and speaker. He is also a former lieutenant governor of Indiana.

From the Back Cover
Find out how to cultivate donors and solicit donations online

Covers new changes in tax and philanthropy law

Whether you′re a small outfit or a big organization, you′re competing for donors′ dollars and time. This hands–on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology.

Discover how to

• Define your group?s focus
• Create a viable plan
• Organize your board of directors
• Find and train volunteers
• Market via print and online
• Promote yourself with the media

About the Author
John Mutz is the former chairman of the United Way of Central Indiana and the former president of the Lilly Endowment.

Katherine Murray has written several books about fundraising and advises nonprofits.

Customer Reviews

Clear and concise, but very 'Americanised'
I purchased this book to help write for bids and raise much needed funds. There were a many good pointers, however, a lot of the links/leads were for american readers.
We could do with a book like this written with English connections in.
It was useful, but in restrospect I would have probably purchased the Complete Fundraising Handbook instead.