Product Description

Asking Properly is almost certainly the most authoritative book ever written about the creative aspects of fundraising. It is no mere commentary on current practice - if offers a comprehensive checklist on how to optimise the creative presentation of the fundraising message. This book will prove invaluable to anyone involved in raising money for charity.

Product Details

• Amazon Sales Rank: #320141 in Books
• Published on: 1996-12-04
• Binding: Hardcover
• 224 pages

Pierre-Bernard Le Bas, UNHCR, Geneva, Switzerland
It's wise, uncomprising, devastingly critical of poor fundraising, brilliantly illustrative of what is good...

Harvey mcKinnon, Harvey McKinnon & Associates, Vancouver,Canada
There's a practical benefit on every page. When you apply its secrets you can hardly fail to improve your fundraising.

From the Publisher
When we reprinted Asking Properly our first thought was to revise and update it, given that it first appeared in 1996. But on reflection that proved to be both impractical and unnecessary. So please don't be distracted by examples from the recent past or by statistics that may now have been surpassed. Just enjoy the brilliant words, the well-chosen illustrations and the instructive anecdotes. And benefit from this fine depiction of the art and craft of fundraising which time has shown to be not just instructive and enduring, but quite remarkably prophetic.