Product Description

The new edition of this ever-popular title has been completely updated and includes new material on income generation and contracts, the National Lottery, government funding, company giving and the European Union. It is divided into three parts: fundraising principles and strategies; sources of funding - including individual donors, grant-making trusts, companies, central and local government; fundraising techniques - from house-to-house collections and challenge events, to direct mail and capital appeals. Illustrated with case studies - including new examples - throughout, the book provides a wealth of practical advice on every aspect of fundraising for charity.

Product Details

• Amazon Sales Rank: #253802 in Books
• Published on: 2007-11-29
• Original language: English
• Binding: Paperback
• 382 pages

Customer Reviews

Written for the Management
this book is aimed at the managing aspect of fundraising, how to apply for lottery grants etc....big time stuff! if you are looking into raising money for enjoyment - village fairs, sponsored events etc you will need something a little lighter. Good book if you are looking into fundraising as a full time job.