This store is set up to help you find books and other resources related to mantra calligraphy. Visible Mantra is not for profit venture set up by Jayarava to provide a resource for the calligraphy and visualization of mantras. The small amounts of money generated from book sales will be put back into developing the website, buying calligraphy materials and the like. Dharmacari Jayarava is a member of the Western Buddhist Order. The Visible Mantra site reflects the mantras used in the WBO which may vary from the tradition you are familiar with.