Product Description

Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

• Why so many organizations think about web design the wrong way

• How small design changes can have a big impact on your bottom line

• Simple tips  to increase web sales/leads by 10% – 50% (or more)

• Concrete design guidelines for:

• Landing pages
• Home pages
• Category pages
• Detail pages
• Forms
• Checkout processes

Packed with helpful examples from a wide variety of sites!

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Product Details

• Amazon Sales Rank: #279760 in Books
• Published on: 2007-10-25
• Original language: English
• Number of items: 1
• Binding: Paperback
• 216 pages

Review
"Most design books are about making your web site pretty. Others are about understanding the technical aspects. Web Design for ROI is the rare book that focuses on your web site doing what you want it to: make you money."
--  Bryan Eisenberg, bestselling author of Call to Action

"Filled with practical design tips proven to increase conversion rates and improve your online results."
-- Jeff Hackett, SVP, Online Sales, Wachovia

"The techniques are practical and easy to understand, and the strategic, ROI-based approach has won over senior management."
-- Janin Kompor, Director of Marketing, Decimal, Inc.

From the Back Cover
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:

• Why so many organizations think about web design the wrong way

• How small design changes can have a big impact on your bottom line

• Simple tips  to increase web sales/leads by 10% – 50% (or more)

• Concrete design guidelines for:

• Landing pages
• Home pages
• Category pages
• Detail pages
• Forms
• Checkout processes

Packed with helpful examples from a wide variety of sites!

---

Customer Reviews

Quick read, good insight
I enjoyed this book very much. It was easy to read, giving clear to understand examples. It draws attention to the main points for achieving web design for ROI, which makes the book good for reference. However it does not provide extensive how-to, rather it is food for thought and issues to draw ones attention.
The book is for everyone who contributes to the creation of a web site. Programmers and designers will not find any technical tips, but rather a better understanding of what a "selling web site" is. Managers might find it useful in understanding why designer has made a particular solution/layout/images of the site. So all in all, havind this book might help all paties (management vs designers or management vs programers etc etc) to understand each other better.

Nothing special
Just another book giving all the same old advice about web site optimization. As usual look for the authors own web site and see how it performes in Google, this one like all the other "experts" is nowhere to be found! If they really know how to do the job they profess to experts at, why can't they get their own sites to the top of the search results?