Product Description

Reach more than 100 million people in less than 10 minutes

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept—but businesses can lose a bundle if they don’t know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 percent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world’s fastest, most powerful advertising medium to drastically improve your business.

Product Details

• Amazon Sales Rank: #30505 in Books
• Published on: 2006-12-01
• Original language: English
• Number of items: 1
• Binding: Paperback
• 304 pages

Customer Reviews

Essential Reading For Anyone Who Has A Website
I came across this little gold mine of information while listening to Perry Marshall on a podcast. In the online marketing world Perry is considered to be the King of Adwords. If this were one of his e-books he would have charged over a hundred pounds. The good news for me and you is that he wants to build some credibility offline and one of the best ways to do that is to sell real book store books - not just downloads.

A big surpise (and added bonus) are the extra chapters on subjects like writing effective web copy and email marketing.

I ran my first AdWords campaign about 4 years ago and I thought I had a good idea of how it all worked - how wrong could I have been. It's an easy way to blow your credit card limit in just a few days if you do it wrong. Perry has given me some ideas I had just never considered.

For just over a tenner this book is a bargain and should pay for itself a 1,000 times over.

The Bible to Google Adwords!
This book really is packed with lots of useful tips to help you run a successful Google Adwords campaign. As a professional internet marketing company we use a lot of these techniques ourselves on our client's accounts. It is very easy to waste money on Adwords if you are not careful (unfortunately we see a lot of clients who have). This book will pay for itself many times over if you read it carefully and apply his methods. The book is also written in a very accessible format so it is easy to understand if you are new to Adwords or a seasoned professional.

Perry more than tripled my sales!
I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):

- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.

- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.

- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.

- Writing an effective ad- by promoting benefits first and features second.

They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.

And its helped improve my conversions over 25x and triple my sales.

It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.