Product Description

An all–in–one guide to online marketing from the New York Times bestselling author of Never Cold Call Again

In Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all–in–one guide to the best practices of effective online marketing.

The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you′ll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You′ll learn how to develop a complete online marketing system that boosts sales and brings in customers galore.

• A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business
• Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks
• A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway
• How to explode your business with social media sites like Twitter and Facebook

For anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Product Details

• Amazon Sales Rank: #33148 in Books
• Published on: 2009-10-29
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

From the Back Cover
"I′ve witnessed myself how Frank uses the Internet to create powerful streams of income online AND I WAS BLOWN AWAY! This book is not theory but bottom–line strategies from a master. Read it immediately and just do what he tells you to do."—Robert G. Allen, bestselling author of Multiple Streams of Income

"Rumbauskas understands what it takes to build a REAL Internet marketing business in the shortest time possible. He doesn′t follow the rules of business—he creates them."—Armando Montelongo, America′s top real estate investor and star of A&E′s Flip This House

"If your Internet marketing playbook is circa 2008, it′s old and becoming obsolete. If you want to do big things online today, tomorrow, and forevermore, buy this book."—Michael Port, author of The Think Big Manifesto

"This book is a great resource for getting a leg up on your competition by dominating in your niche online. Highly recommended reading!"—Joel Comm, New York Times bestselling author of Twitter Power

"The Never Cold Call Playbook is exactly that: a book that shows you all the right moves for using the Internet to make your business profitable. An excellent place to start."—Mark Joyner, #1 bestselling author of Integration Marketing

In a new era of consumer engagement, it′s more important than ever to stay at the cutting edge of sales strategy. In the New York Times bestseller Never Cold Call Again!, sales guru Frank J. Rumbauskas Jr. gave salespeople at every level of the industry tested techniques that ensured effective customer targeting, communication, and persuasion. Now with The Never Cold Call Again Online Playbook, Rumbauskas shows you how to create a targeted, web–based sales approach that fits your business and customer base—making the most of each platform and maximizing your time and resources. This powerful sales resource lets you make the most of e–mails, social networks, web sites, and your customer base. Put down the phone and get online!

About the Author
Frank J. Rumbauskas Jr. is the New York Times bestselling author of Never Cold Call Again! and Selling Sucks. He is regularly quoted in mainstream media, including Entrepreneur, Investor′s Business Daily, and Selling Power.

Customer Reviews

Is this just Frank cranking the money machine?
I was really looking forward to this book and to be fair it gets off to a great start and is fair value at Amazon's knock down price. However I'm now at page 141 and I'm losing the will to continue.

I'm an avid reader of all things Internet Marketing and this one I found less than satisfying. The problem for me was that he discusses at lot of things superficially and then exits the chapter a little prematurely with the excuse that the subject is too big to go into detail!

I tried to go to the on-line area, where supporting information is said to await me but something went wrong and I lost the page, and now can't get back to it.

If the detailed information is there, then hopefully a subsequent reviewer can set the record straight and I apologise in advance to Frank!

All in all my suspicion that the book is just another part of his sales funnel process, which is why I feel just a little let down.

Top Class!
I always love Frank's books, but in my opinion this one has to be his best yet!
The information that Frank gives in this book really is top class! He explains all the Internet Marketing strategies that will help people succeed online in an 'understandable' way.
I highly recommend this to anyone.

Never Cold Call Online
This is a comprehensive overview of internet marketing techniques with plenty of what to do, BUT NOT how to do it. Lot's of "how I became a multi-millionaire" by selling his books and consultancy and although partly relevant, less directed at people selling real products and hardware. I regret that I have further contributed to his wealth as most of the information is readily gleaned for free from the author's various web sites!