Product Description

'Want to look like a Mod? Pose like a Mod? Dance like a Mod? THIS IS THE BOOK YOU NEED! This is the NEW Mod look, the ageless Trans-European look that takes Mod back to the continent from where it first emerged in the Sixties. This is MOD in the Twenty-First Century'. --- Pete Townshend. This rare collection of stunning photographs provides a sensitive portrayal of Britain's Mod community from the past decade and a unique insight into the diversity of the contemporary Mod scene. With an introduction by Paolo Hewitt and an interview with DJ Rob Bailey of the New Untouchables, these pictures capture the essence of being Mod.

Product Details

• Amazon Sales Rank: #24371 in Books
• Published on: 2009-08-01
• Format: Illustrated
• Original language: German
• Number of items: 1
• Binding: Hardcover
• 160 pages

Review
Photographer Horst A. Friedrichs captures a cross-section of those who are in thrall to all things stylishly 1960's in I'm One: 21st Century Mods, revealing a thriving British subculture that embraces the fashion, music and modes of transport of the era but with a contemporary slant. As one aficionado puts it, 'The past is over but the spirit of Mod never dies'. --Metro London 26th August 2009

A mix of sharp suits, green Parka jackets, soul music and scooters, the Mod movement... is still thriving. It's a credit to the photographer that everything looks authentic. --Flipside, October 2009

Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --http://www.modculture.com

It's a fantastic coffee table book that is sure to intrigue your guests whether they know about Clarks or mohair suits or not. --www.mistersuave.com, 8th September 2009

Horst Friedrichs has completely succeeded in his task of recording for prosperity the seemingly eternal Mod style, giving those within it a keepsake, and others a rare peek into a world that will, at the least, surprise them and maybe even intrigue them into joining. --http://www.modculture.com

About the Author
Internationally renowned photographer Horst A. Friedrichs was born in Frankfurt in 1966 and now lives in London. He studied photography in Munich and went on to work as a freelance photojournalist for the New York Times, the Independent Magazine, Stern and Geo. His documentary photography has taken him around the world. Other highly-acclaimed recent work includes an album of photographic essays with co-writer Peter Pannke entitled 'Mali - A magical Journey'.

Customer Reviews

AMAZING BOOK
I've bought the Book .What a beautiful photographed Book ! I really loved it, as it captures many faces, looks and frames that well represent the whole Mod culture.

Souvenir
Some quotes and many pictures, pictures are well made but it's just a touristic attempt of depicting the mod scene...also the effort is made by not many sessions...and some choices are quite questionable...I guess that a better book could be made by choosing between the tons of pictures on facebook...where u can also feel where the ACTION is... and perceive better the always escaping style of the "hip" crowd!
it's the basic difference between the real thing and a souvenir...
I liked Rob Bailey words on the preface...but cannot pass Paolo Hewitt's very own and personal "view" of the history of the mod movement...