Product Description

Experts predict that by the year 2000, an astounding 50 percent of all retail sales will pass through a franchise chain. Yet, for all its growing importance, the franchise phenomenon remains largely undocumented and poorly understood, with very little grounded insight available on the management challenges that chains face. Now, with his landmark book Franchise Organizations, Jeffrey Bradach fills this void with a penetrating look at the key factors that shape a franchise's success. Using compelling examples from major restaurant chains, including KFC, Pizza Hut, Hardee's, and Jack in the Box, Bradach extracts the ingredients that make for a thriving enterprise. Clear and engaging, this is essential reading for understanding and managing today's franchise business.

Product Details

• Amazon Sales Rank: #271408 in Books
• Published on: 1998-01-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 237 pages

About the Author
Jeffrey L. Bradach is an assistant professor of organizational behavior at Harvard Business School.

Customer Reviews

Quite insightful
It would be prudent of anyone in the franchise business to read this thoroughly researched, clearly written and carefully considered book by Professor Bradach. This is not a how-to manual, like many of the books cluttering the business sections of bookstores. Instead, it's a study of how, why and to what extent organizations choose to franchise themselves. While it may come across as too academic to some readers, the insight is fresh and informative. I found the interviews with franchising industry executives particularly useful, because Professor Bradach elicited such candor from them, especially with regard to the expectations of industry leaders in their relationships with franchisees. Put simply, you'll know where they, the franchisors, are coming from. For a potential fist-time franchisee, reading this book is like accumulating years of first hand knowledge from the inside of the company, something that will better prepare anyone for negotiating and working with a franchisor for the first time. Highlighted, dog-eared and often consulted, this one will stay on my bookshelf for years.

A MUST read if you're interested in franchised businesses
Dr. Bradach has broken new ground in the world of franchising. He has taken the time to thoroughly understand the differences between company-owned and franchised businesses. His book is tightly written, technically sound, and a "fun read" as well. I'm looking forward to reading more of his work in the future.

Definitely 5 star!
Questions organizational theories relating to franchising and addresses major problems franchise companies face today. Good read for scholars and those in franchising business.