Product Description

This book is for everyone (business-people, students, civilians) who has been emailing away without understanding how to most effectively use this tool. This delightful and much-needed book will help you achieve your goals and stay out of trouble (and jail!) With e-mail we can quite literally send a message to nearly anyone, anytime, from anywhere. But that doesn't always mean that we should. In fact, e-mail communication presents new challenges - both in terms of writing skills and strategy - that should prompt us to ask ourselves a series of questions every time we compose an electronic memo, note, report, or reply. For example: When should you email and when should you call, fax, or show up? What is the most important - and most overlooked - line of an email? What is the best strategy when you send (in anger or error) a potentially career-ending electronic bombshell? "Send" is a book so utterly necessary, it's almost impossible to imagine having survived without it - funny, engaging, eminently practical, and absolutely essential.

Product Details

• Amazon Sales Rank: #29103 in Books
• Published on: 2007-05-17
• Original language: English
• Binding: Paperback

Review
"'This is the book I've been waiting for.' BILL BRYSON"

About the Author
DAVID SHIPLEY is the Op-Ed editor of The New York Times, where he has also served as national enterprise editor and senior editor at the magazine. Previously, he was executive editor of The New Republic and a senior presidential speechwriter in the Clinton administration. WILL SCHWALBE is vice president, editor in chief of Hyperion books. Previously he was a journalist, writing for such publications as The New York Times, the South China Morning Post, Insight for Asian Investors, Ms. Magazine, and Business Traveller.

Customer Reviews

good advice
'Send' is an intelligent book about e-mail.

Because we spend so much of our time writing e-mail, some help on how to write it better and how to avoid the pitfalls is very welcome. This book provides tons of help with things like when to use the cc box, or when to eschew e-mail and pick up the phone. And it's entertaining as well as informative. The examples are a curious mix of real-world cases--usually from the writers' personal experience, or that of people they know--and delicious invented examples from famous people. Above all, it transcends the details to give the reader an overview of the nature e-mail and how it fits into our lives and our communication strategies.

Highly recommended!