Product Details

• Amazon Sales Rank: #459717 in Books
• Published on: 2007-01-05
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 320 pages

Review
"Well-organized and readable. . . . Salzman and Matathia keep the catchphrases and ad-speak to a minimum, choosing to concentrate on laying out their vision for the future in a simple, entertaining style."--"Calgary Herald" "In "Next Now," Salzman and Matathia have written the 21st-century playbook for marketers. Every page holds the promise of tomorrow's next big business idea, as well as the suggested practices for activating key insights today."--Laurie Coots, Chief Marketing Officer, TBWA\Worldwide "Marian and Ira bring a rare rigor and a bracingly fresh eye to their exploration of the 'near future.' They excavate vibrant insights from trends bubbling up all over the world and weave together an instructive worldview that connects the intensely personal with the urgently universal. I guarantee you will look at the world differently after you read "Next Now,""--Polly LaBarre, co-author, "Mavericks at Work: Why the Most Original Minds in Business Win" "The trouble with most futurologists is that they tell you the future will consist of incessant, unimaginable change--and then go on to describe it, in detail, with unjustified confidence. Marian Salzman and Ira Matathia smartly avoid that trap. Their 'future' ends in four or five years, which allows them to go close and look hard. This is an eye-opening, scary, thrilling book."--Jesse Kornbluth, Editor, HeadButler.com Praise for the original "Next": "Salzman and Matathia offer a dizzying snapshot of what our world might look like in the next five to ten years."--"Publishers Weekly"

Synopsis
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is an essential reading for managers, marketers, and just about everyone else.

Customer Reviews

OK - but nothing new.
Marian Salzman is very good at self publicity - but not great at trend-spotting (unlike, say Faith Popcorn or John Grant). She didn't (in fact) spot "metrosexuality" (which was coined by a British journalist), but she did claim to have done - and this book is true to that form: nothing new, but wrapped up in lots of groovy catch-phrases. And if you have a low threshold for words made out of two words crammed together (eg: Chindia, which almost made me laugh out loud), then that's another reason to give this book a very wide berth.