Product Description

Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena

Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary “Million Dollar Blueprint” on five simple questions—the reader answers them and the copy practically writes itself.

Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

Product Details

• Amazon Sales Rank: #26266 in Books
• Published on: 2004-10-01
• Number of items: 1
• Binding: Paperback
• 288 pages

Synopsis
"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.

About the Author
,b>Maria Veloso (City, ST) is Director of Web Copywriting University and the former Director of Creative Web Writing for Aesop.com a major Internet marketing company.

Customer Reviews

A mixed blessing.
Ok - you're definitely going to get something out of this book that will help you with your web copy or other marketing blurb. For example I'm using contractions here like "you're" instead of "you are" for the first time, and no doubt you're finding it a pleasant read, right?

If you're selling what I call "dream come true" products or services like loose-weight-in-x-number-of-days, or increase-your-sales-by-X% etc, then Maria Veloso is the guide you need, and her book will be perfect. If you're selling a product that requires a more conservative style, or to a customer base that is turned off by such marketing, then in my opinion you'll get less out of this book. Almost all the examples appear to me to be of the, slim quick/how I made my first $15m/Masters Degree in 18months style. I believe however, that the theory in the book - and there's lots of it -is more widely useful.

Best Value
This has to be one of the best value, to the point and helpful web copy books around. As I run Internet Marketing Masterclasses, I see a lot of books and programmes on this subject but Ms Veloso stands out as someone who is focused on providing great learning. She uses good and real examples to illustrate her points and very clearly shows you why web copy is MUCH different than other media. You'll likely read this book 3 or 4 times and learn more each time - which just goes to show it's great value! It's also not too American and so globally helpful. I'm recommending all my workshop delegates to buy it!

Impressive and thought-inspiring
I am not the sort of person who buys a book to read cover-to-cover.

Sadly, I've only ever done that for a few books since becoming an adult.

This book is different. Very different.

I am less than half way through and already making sales based on the approach I have adopted from this book.

Although I am a coder who employs copywriters, I feel I can discuss more with the clients and employees I encounter.
This is a genuine bargain for anyone looking into the world of offline or online copy and at this price, should be snapped up.

Thankyou Maria!