Product Description

Reach more than 100 million people in less than 10 minutes

Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that’s exactly what Google AdWords does. It’s an awesome concept—but businesses can lose a bundle if they don’t know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 percent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world’s fastest, most powerful advertising medium to drastically improve your business.

Product Details

• Amazon Sales Rank: #14980 in Books
• Published on: 2006-12-01
• Number of items: 1
• Binding: Paperback
• 304 pages

Synopsis
Reach more than 100 million people in less than 10 minutes. Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept - but businesses can lose a bundle if they don't know how it works. Google AdWords authority Perry Marshall shows you how to get lower bid prices, more visitors, and more control in this comprehensive guide. You can save 20 to 70 per cent off their Google bill, and you can also double your web traffic overnight. Search engine optimization techniques, direct marketing skills, inexpensive methods of testing, and real-life case studies help you use the world's fastest, most powerful advertising medium to drastically improve your business.

Customer Reviews

Usefull But...
This book has allowed me to understand Google addwords BUT it is very 'American' By that I mean that the American way to 'riches' is too sell information on how to make money and this book is a taster to get people to sign up to their web site and get pulled in as a paying customer. The 'free' add on is largely pod casts of these people telling you how marvellous and clever they are- which I am sure they are but to pull you in they cant tell you all....otherwise how could they entice you in as a paying customer?
In summary its a good starter to get a feel of addwords- I certainly had missed out and wasted money but I am looking for a more professional analysis without the 'American hook'.

Perry more than tripled my sales!
I thought advertising on Google was easy until I read this! This book is packed with so much information, tips and useful resources that I tweaked one of my online businesses using some of these strategies (results below):

- Peel and Stick: creating a new campaign for different sets of keywords appealing to different sets of searchers.

- Using Negative keywords and exact matches, to improve your relevance, click through rate, your average position and reduce your cost per click.

- Split-testing, making sure you are always testing out which ad is better for your campaign by battling two against each other and testing their performance.

- Writing an effective ad- by promoting benefits first and features second.

They appear straightforward, but only once you know them! Since implementing his strategies, I've managed to get click through rates of over 10% (unheard of in this industry!) and an average position of 1-3 for some popular search terms.

And its helped improve my conversions over 25x and triple my sales.

It's easy to see why Perry Marshall is the king of adwords and is well-renowned around the world. New and experienced Adwords users should buy this book. Just one of his tips can make a huge difference to your bottom line.

Nice but dim
A real shame, could have been something special. Gives the basic search phrases but does not go into any area in enough details. Always gives the promise of perals of wisdom but does not deliver....Promises clicks at a few pence but does not deliver. Basically Google is way to clever for you Perry Marshall. PS Perry & freinds will email you at least once a day with get rich quick schemes. Save your money and take a course at your local tech college.