 | The Truth About Search Engine Optimization by Rebecca Lieb
Buy new: £8.45 / Used from: £8.31 If I had pulled my finger out, this is the book I would have written. A couple of pages per chapter. Simple and to the point. Good real world examples. Get this.
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 | Search Engine Optimization: An Hour a Day by Jennifer Grappone
Buy new: £10.99 / Used from: £5.00 If youre new to SEO this is a useful, relaxed, practical guide to get you started. Easy to understand and full of useful tips, techniques and pearls of wisdom (as they call it).
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 | Killer Web Content: Make the Sale, Deliver the Service, Build the Brand by Gerry McGovern
Buy new: £9.91 / Used from: £7.13 Fight your way through the mish mash of fonts and colours and youll find some practical advice with real world examples. If youre in charge of the company website read this.
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 | Gabay's Copywriters' Compendium- revised edition in paperback: The Definitive Professional Writers Guide by Jonathan Gabay
Buy new: £19.69 / Used from: £15.99 It does what it says on the tin. A great book for any copywriter or writer. Easy to dib in and out of. A must-have reference book.
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 | Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time by Veloso
Buy new: £16.99 / Used from: £7.49 Includes the psychology behind the calls to action. A must read if youre writing for an ecommerce site.
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 | Net Words: Creating High-Impact Online Copy by Nick Usborne
Buy new: £8.99 / Used from: £4.31 The layout is dull, uninspiring and difficult to read. But persevere because Nick really knows his stuff about online writing.
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 | The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells by Robert W. Bly
Buy new: £7.75 / Used from: £5.21 Bob is perhaps a bit old school, and stronger on direct mail and advertising than web copywriting. However, this is still a great reference book on the craft of copywriting from the King himself.
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 | Write to Sell: The Ultimate Guide to Great Copywriting by Andy Maslen
Buy used from: £15.99 Small, pocket size book thats stuffed full of tips, techniques and toolkits. You can read Andys book in a couple of hours but it could literally change your life.
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