Product Details

• Amazon Sales Rank: #84313 in Books
• Published on: 2005-12
• Original language: English
• Number of items: 1
• Binding: Paperback
• 264 pages

Customer Reviews

A great book for the lost, confused and aspiring caterer!
How To Start a Home-Based Catering Business is a wonderful paperback for someone like myself. This book cintained the information I needed to get me on my way. It also confirmed information that I had, but was unsure of .

The book is clear, concise and well organized from start to finish. I felt confident enough, once reading it, to actually start my business. I often refer to the book as a reference manual to see if I am on the right track. I appreciate Denise for sharing many of her techniques and styles which helped me to upscale my business. She also taught me ways to seek out those who could help make my business great.

My inhibiton in starting my business was that my work would be ordinary. Using this book as my guide, along with my imagination, I went immediately from ordinary to extraordinary. So far my customers have been very pleased.

Ms. V answers all the ??? you've had and then some!!!
After graduation from Culinary school, my heart leaned toward catering...had so many unanswered questions, until I read this book. I am now on my way. The book is written in a very informative way. The author makes you aware of many things that you would not even know, until you fall on your face!

GREAT BOOK FOR NEW CATERERS
OR EVEN FOR VETERANS TO BRUSH UP

I am a recent (less than a year that I created my company) caterer from Spain. I have found Denise's information very well structured with many tips (checklists, real examples, concrete answers to common errors, etc) and many references for further reading (websites, books, etc).

It is true that part of the information is US specific (for example rules and regulations on alcohol serving, legal aspects of the catering business, etc) but it is also useful to know.

It touches every aspect of catering - from writing a business plan, to marketing, setting prices, etc - in a simple yet comprehensive manner. I have not heard of Denise Vivaldo before but reading her book I can tell you that it gives you many concrete action items that can be applied to your catering and improve it (for example a Quality and Service Report to send to clients after the party).