Product Description

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

Product Details

• Amazon Sales Rank: #423866 in Books
• Published on: 2008-06-16
• Original language: English
• Number of items: 1
• Dimensions: .46" h x 4.24" w x 6.06" l, .42 pounds
• Binding: Paperback
• 176 pages

Features

• New
• Mint Condition
• Dispatch same day for order received before 12 noon
• Guaranteed packaging
• No quibbles returns

Review
'Excellent, comprehensive text. Very revealing with useful creative exercises.' Tim Bones, West Kent College, UK. 'A practical "down to earth" text with excellent layout and style.' J. Wdowczyk, University of Huddersfield, UK. 'Very good introduction to copywriting and creative problem solving.' Andy Cade, Kingston University, UK. 'This is a great introductory book to advertising and student feedback has been well received. The book is easy to follow and clear in its approach.' Neil Bestford, Newcastle College, UK.

About the Author
Rob Bowdery is a professional copywriter with 25 years' marketing and communications experience across many business sectors. Rob runs his own conceptual copywriting consultancy, Write Angle Creative Communication, where clients have included: the Advertising Standards Authority, Bovis Homes, Cadbury Schweppes, Eagle Star, English Heritage, the Environment Agency, Hilton Hotels, Microsoft, Philips Electronics, Yellow Pages and Zurich. Rob is also employed on a part-time basis as a Senior Lecturer in Advertising at the University of Gloucestershire.