Product Description

A BusinessWeek journalist reveals the management principles that propelled Indian phenomenon Wipro from a tiny start-up to a $2 billion market leader

In just five years, Indian tech firm Wipro has gone from millions to billions, rewriting the rules of global competition and becoming one of the world’s leading IT service companies. What management principles did they employ to do it? In Bangalore Tiger, BusinessWeek journalist Steve Hamm takes readers inside the halls and boardrooms of Wipro, detailing exactly what practices and core values catapulted this small company into a worldwide market leader.

Hamm reveals Wipro’s extraordinary business model, how it revolves around low costs, high quality, motivated employees, superior management, and streamlined processes. An essential read for managers, consultants, and executives at any company, Bangalore Tiger is a blueprint for quality improvement, increased efficiency, and tangible bottom-line results. It removes the shroud of secrecy around Indian management principles and shows how companies around the world can achieve market leadership by applying them.

Product Details

• Amazon Sales Rank: #524813 in Books
• Published on: 2006-10-01
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 288 pages

From the Back Cover
Of all the tech tigers in India, Wipro is one of a handful that stands out
from the pack. In the past five years, it has become one of the most
accomplished tech services providers in the world, delivering business
value through a combination of process excellence, quality frameworks, and
service delivery innovation. Totally dedicated to customer satisfaction,
Wipro is known to go above and beyond to make customers happy. It's a move
that's paid off handsomely, with a 24 percent operating profit in its tech
services division--more than twice the industry average.

Bangalore Tiger is the story of Wipro's transformation and its impact on
the tech services industry and the rules of global competition.
BusinessWeek senior writer Steve Hamm takes you inside the halls of this
transnational phenomenon to reveal the true secrets of Wipro's superior
business: its people, principles, and core competencies.

From Wipro's triumphs to its missteps, Hamm mines a treasure of business
lessons, explaining how and, more important, why it is necessary to:

Expand quickly without stumbling
Follow the new rules for outsourcers
Innovate every day--or else
Be obsessive about customers
Motivate employees the Wipro way
Plan three years ahead to prepare for rapid growth
Hamm also gives you a rare glimpse into the mind of Wipro's charismatic
chairman and thought leader, Azim Premji. Guiding Wipro's growth every step
of the way, Premji was one of the first business leaders in India to decree
that his company would not pay bribes. You'll see how his adoption of
world-class business processes helped Wipro thrive--and how Wipro is
helping to fulfill his dream of a better educated, more prosperous India.
Removing the shroud of secrecy around Indian management principles, Hamm
provides a real-world blueprint for operating a successful transnational
organization, as viewed through the eye of the Bangalore Tiger.

About the Author

STEVE HAMM is a senior writer and the software editor at BusinessWeek. He contributed to BusinessWeek’s special August 2005 double issue on the emergence of India and China as global economic powers, which was awarded the Fund for American Studies/Institute on Political Journalism Award for Excellence in Economic Writing. A business journalist since 1985, Hamm has chronicled the tech industry since 1989 and has tracked the progress of India’s tech services industry since 2001.

Customer Reviews

Excellent study of a high-tech trendsetter
From humble beginnings as a manufacturer of vegetable oil in India, Wipro reinvented itself, with stunning speed, as one of the world's leading providers of high-tech and business-process outsourcing (BPO) services to clients around the globe. Early in this decade, Wipro's annual revenues were $500 million. B the end of the first quarter of 2007, Wipro revenues had risen to $3.47 billion - a 41% increase over the same period in 2006. The firm is an acclaimed high-tech trendsetter. It received the accolade most prized by true business cognoscenti: becoming the subject of a Harvard Business School case study. The school examined how Wipro applied the principles of Toyota's "Lean" production system to its operations. So who is Wipro, what does the company do, and how did it become so successful so fast? We recommend that executives and managers read this book to discover the answers. Learn how your company can adopt the Wipro Way to turbocharge its operations.